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Ad Specs

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Super Overlay CPM

This versatile ad format offers up to four independent touch points (buttons) within a single ad unit. When a viewer interacts with one of the touch points, a customized, interactive ad panel launches.

Viewer Experience

  • As the video begins playback, an overlay banner displays on top of it.
  • The viewer interacts with the overlay by clicking on its buttons to expand the panels. During this interaction, the background video pauses.
  • The expanded panels offer additional engagement opportunities for the advertiser.
  • Viewers can interact within the panel or be directed to a URL.

Options

  • The interactive layer can employ different types of tools including polls, coupons, and viewer data collection forms.
  • Different panel types such as polls/surveys, photo galleries, product features, forms, sweepstakes, and location-based lookups can be used.
Publisher Player RequirementsMinimum Player Size: 390px
Execution TimelineAllow 3 weeks for execution.
  • Creative calls with the client are highly recommended.
  • 4-day timeline for creative brief and/or storyboard after all assets have been received
  • 7-day timeline for creative build once storyboard design is approved.
  • Any major creative change during the campaign flight requires an additional 3-7 days build time.
Video Specs
  • Size: 640x480 (4:3) or 640x360px (16:9)
  • Max Video File Size: MOV-20MB / FLV-3MB
  • Max Number of Videos: 4
  • Video Length: Maximum of 5 minutes
  • Frame Rate: 24 or 30 FPS
  • Audio: 128kbps/ 44khz
  • Minimum Bit Rate: 600kbps
  • Aspect Ratio: 4:3 standard / 16:9 widescreen
  • Recommended Codecs: H.264 codec for MOVs, deinterlaced or progressive only
  • Codecs NOT accepted: DVCPRO-HD and HDV 1081i60
Panel Specs
  • File Type: FLA and SWF or PSD
  • Flash Version: CS3 or higher, AS 3.0
  • Frame Rate: 15-30 FPS
  • Animation Max Duration: 15 seconds
  • All corresponding fonts
Logo or Brand ImageHigh-resolution image file (TIFF, EPS, layered PSD, FLA)
Third-Party TrackingInteraction with each panel can be tracked independently using standard tracking pixels and click commands. To track impressions and clicks, please provide the following:
  • Log-in credentials for third-party vendors
  • A 1x1 tracking pixel to track impressions
  • A click tag to track clicks to a destination page
If using DART, standard DART tracking tags and click commands are preferred. If using a different vendor, please contact your Tremor Video Account Manager for details. iFrame, iLayer, JavaScript, or internal redirect tags are not accepted.


Contact your Tremor Video Sales Representative or Account Manager for details on any of our ad formats.