Ad Specs

Pre-Roll CTA

Marry Pre-Roll with a highly effective, traffic-driving Call-to-Action (CTA). The CTA appears shortly after the video starts and runs through the ad’s duration so viewers can learn more about your brand at any time:

  • The tune-in CTA message supports 45 characters of text or less (including spaces). The font type is non-modifiable.
  • Opacity: 60% for background, 100% for text
  • Position: Top or bottom
  • No animation

SPECS

Viewer Experience

  • A :15 or :30 Pre-Roll begins play.
  • An overlay with text displays for the duration of the Pre-Roll video.
  • The overlay displays "Click Here," or a customizable message up to 45 characters with spaces.
  • Clicking on the overlay or the video launches an external URL in a new browser window.

Execution Timeline

  • three days for creative build

Video Source Files Required for Creative Services

Tremor Video recommends observing these specifications when submitting assets for a creative build.

Video Dimensions

1280 X 720 (HD), preferred

File Type

MOV or MP4

Max Video File Size

no larger than 50MB preferred

Video Length

15 or 30 seconds

Frame Rate

24 or 30 FPS

Min Audio Bitrate

128kbps / 44khz (64k~128k @ 44.1kHz or higher)

Min Video Bitrate

600kbps

Recommended Codecs

H.264 codec, De-interlaced or Progressive only

Codecs NOT accepted

DVCPRO-HD and HDV 1081i60

 

Creative Specifications for Companion Banners

Companion banners served with this ad format have their own requirements:

  • These specifications are for when Tremor Video hosts the companion banner.
  • Tremor Video cannot track companion banner delivery when script code is provided.
  • Tremor Video service does not support animated banners, static banners only.

Specification Type

Specification

Companion Banner Sizes

300x250

File Types

Jpg, jpeg, png, or gif, but no animated gif files accepted

Code accepted

iFrame, javascript, HTML, and href / img src code

Companion Banner File Size

75K

Third-Party Tracking Specifications

To track impressions and clicks, please provide the following:

  • Log-in credentials for third-party vendors
  • A 1x1 tracking pixel to track impressions
  • A click tag to track clicks to a destination page
  • If using DART, standard DART tracking tags and click commands are preferred. If using a different vendor, please contact your Tremor Video Account Manager for details. iFrame, iLayer, JavaScript, or internal redirect tags are not accepted.

Note: When a third-party serves the ad, user-initiated sound settings cannot be configured by the advertiser; that setting is always configured by the publisher that requests the ad.

Questions?

CONTACT YOUR TREMOR VIDEO ACCOUNT MANAGER FOR MORE INFORMATION.