VIDEO AD SPECS

Pre-Roll Plus

A super effective Pre-Roll that incorporates a highly engaging call to action (CTA). The dynamic CTA is great for driving increased awareness of the advertiser's goal, as well as driving clicks. The CTA appears shortly after the video starts and runs for its duration.

Options include adding an animated bug and/or end card to the Pre-Roll, as well as many interactive features.

Work with your Creative and Account Managers to determine which options work best for your media goals and creative assets.

SPECS

Viewer Experience

  • A :15 or :30 Pre-Roll video begins play.
  • After a short period of time, a "bug" appears over the pre-roll.
  • The bug may contain one interactive feature and one click-out.
  • The format does not include an engagement slate.

Execution Timeline

  • Allow one week for execution, from delivery of assets
  • Creative calls with client are recommended
  • 4-day timeline for creative build
  • Any major creative change during the campaign flight requires an additional 3-4 day build time

Video Source Files Required for Creative Services

Tremor Video recommends observing these specifications when submitting assets for a creative build.

Video Dimensions

1280 X 720 (HD), preferred

File Type

MOV or MP4

Max Video File Size

preferred no larger than 50MB

Video Length

15 or 30 seconds max

Frame Rate

24 or 30 FPS

Min Audio Bitrate

128kbps / 44khz (64k~128k @ 44.1kHz or higher)

Min Video Bitrate

600kbps

Recommended Codecs

H.264 codec, De-interlaced or Progressive only

Codecs NOT accepted

DVCPRO-HD and HDV 1081i60


Graphic Source Files Required for Creative Services

If Tremor Video designs, we will need:

Unit Size

Dynamically scales to appropriate percentages, depending on width/height of publisher's player

File Type

FLA and SWF or PSD

Flash Version

CS3 or higher, AS 3.0

Logo or Brand Images

High-resolution image file (TIFF, EPS, Layered PSD, FLA)

Fonts

All fonts, in both TTF and WOFF (web) versions

Interactive Feature

The bug can incorporate a single interactive feature


Creative Specifications for Companion Banners

Companion banners served with this ad format have their own requirements:

  • These specifications are for when Tremor Video hosts the companion banner.
  • Tremor Video cannot track companion banner delivery when script code is provided.
  • Tremor Video service does not support animated banners, static banners only.

Specification Type

Specification

Companion Banner Sizes

300x250

File Types

Jpg, jpeg, png, or gif, but no animated gif files accepted

Code accepted

iFrame, javascript, HTML, and href / img src code

Companion Banner File Size

75K

Third-Party Tracking Specifications

To track impressions and clicks, please provide the following:

  • Log-in credentials for third-party vendors
  • A 1x1 tracking pixel to track impressions
  • A click tag to track clicks to a destination page
  • If using DART, standard DART tracking tags and click commands are preferred. If using a different vendor, please contact your Tremor Video Account Manager for details. iFrame, iLayer, JavaScript, or internal redirect tags are not accepted.

Note: When a third-party serves the ad, user-initiated sound settings cannot be configured by the advertiser; that setting is always configured by the publisher that requests the ad.

Questions?

CONTACT YOUR TREMOR VIDEO ACCOUNT MANAGER FOR MORE INFORMATION.