VIDEO AD SPECS

Super Pre-Roll

Enhance a :15 or :30 video ad with interactivity. A graphic overlay trigger appears on top of a brand’s video ad. (The trigger may appear in various positions over the video ad.) Clicking on the trigger pauses the Pre-Roll and expands an interactive panel with more robust content.

SPECS

Viewer Experience

  • A :15 or :30 Pre-Roll video begins play.
  • An overlay trigger appears over the video.
  • Interacting with the overlay trigger by clicking or rolling over, pauses the Pre-Roll and expands an interactive panel with more robust content.
  • The interactive panel can support different types of features, including additional videos, photo galleries, and social features.

Execution Timeline

  • Allow two weeks for execution, from delivery of assets:
    • If Tremor Video is designing, 4 days for the creative brief and/or storyboard after all assets have been received
    • If client is designing, go straight to creative build (see below)
    • 5 - 7 days for the creative build once storyboard design is approved
  • Creative calls with client are highly recommended
  • Any major creative change during the campaign flight requires an additional 3-4 day build time

Video Source Files Required for Creative Services

Tremor Video recommends observing these specifications when submitting assets for a creative build.

Video Dimensions

1280 X 720 (HD), preferred

File Type

MOV or MP4

Max Video File Size

no larger than 80MB preferred

Video Length

Pre-Roll, 15 or 30 seconds. Additional videos, up to 5 minutes

Frame Rate

24 or 30 FPS

Min Audio Bitrate

128kbps / 44khz (64k~128k @ 44.1kHz or higher)

Min Video Bitrate

600kbps

Recommended Codecs

H.264 codec, De-interlaced or Progressive only

Codecs NOT accepted

DVCPRO-HD and HDV 1081i60

 

Graphic Source Files Required for Creative Services

If Tremor Video designs, we will need:

Unit Size

Designed for a player size of 640x360, so please provide assets that are large enough.

File Type

High-resolution layered files for any graphics, including logos or images to be used (PSD, AI, TIFF, EPS or FLA/SWF)

Flash Version

CS3 or higher, AS 3.0

Fonts

All fonts, in both TTF and WOFF (web) versions

 

If client/agency designs, we will need:

Creative Specifications for Companion Banners

Companion banners served with this ad format have their own requirements:

  • These specifications are for when Tremor Video hosts the companion banner.
  • Tremor Video cannot track companion banner delivery when script code is provided.
  • Tremor Video service does not support animated banners, static banners only.

Specification Type

Specification

Companion Banner Sizes

300x250

File Types

Jpg, jpeg, png, or gif, but no animated gif files accepted

Code accepted

iFrame, javascript, HTML, and href / img src code

Companion Banner File Size

75K

Third-Party Tracking Specifications

To track impressions and clicks, please provide the following:

  • Log-in credentials for third-party vendors
  • A 1x1 tracking pixel to track impressions
  • A click tag to track clicks to a destination page
  • If using DART, standard DART tracking tags and click commands are preferred. If using a different vendor, please contact your Tremor Video Account Manager for details. iFrame, iLayer, JavaScript, or internal redirect tags are not accepted.

Note: When a third-party serves the ad, user-initiated sound settings cannot be configured by the advertiser; that setting is always configured by the publisher that requests the ad.

Questions?

CONTACT YOUR TREMOR VIDEO ACCOUNT MANAGER FOR MORE INFORMATION.