VIDEO AD SPECS

Mobile Video Plus End Card

The Mobile Video Plus - End Card format features an (optional) graphic bug with engaging call to action (CTA) over the corner of the video, as well as a full-screen 10 second end card with CTA that auto-populates when the video has completed. This branded end card offers the user one final opportunity to click-out to any URL.

The bug can be positioned anywhere on top of the video content, and can be animated. The bug is custom-shaped so it does not cover important sections of the video, and it should not exceed 20% of the video size.  The end card displays the same size as the video, and may contain animation and a CTA button.

SPECS

Execution Timeline

  • Allow 1 week for execution
  • Creative calls with client are recommended
  • 5-day timeline for creative build
  • Delayed hand-off of video may extend timeline
  • Any major creative change during the campaign flight requires an additional 3-4 day build time

Video Source Files Required for Creative Services

Tremor Video recommends observing these specifications when submitting assets for a creative build.

Video Dimensions

1080p (1920 x 1080) preferred; also accept 720p (1280 x 720)

File Type

MOV or MP4

Max Video File Size

no larger than 50MB preferred

Video Length

5, 15, or 30 seconds

Frame Rate

24 or 30 FPS

Min Audio Bitrate

128kbps / 44khz (64k~128k @ 44.1kHz or higher)

Min Video Bitrate

800k ~ 1024k kbps or higher

 

Graphic Source Files Required for Creative Services

If Tremor Video designs the bug and end card, we will need:

Unit Size

Designed at 1080p (1920 x 1080), so please provide assets that are large enough.

File Type

High-resolution layered files for any graphics, including logos or images to be used (PSD, AI, TIFF, EPS or FLA/SWF)

QuickTime MOV in H.264 codec preferred; FLVs also acceptable

Fonts

All fonts, in both TTF and WOFF (web) versions

 

If client/agency designs the bug and end card, we will need:

Third-Party Tracking Specifications

To track impressions and clicks, please provide the following:

  • Log-in credentials for third-party vendors
  • A 1x1 tracking pixel to track impressions
  • A click tag to track clicks to a destination page
  • If using DART, standard DART tracking tags and click commands are preferred. If using a different vendor, please contact your Tremor Video Account Manager for details. iFrame, iLayer, JavaScript, or internal redirect tags are not accepted.

Note: When a third-party serves the ad, user-initiated sound settings cannot be configured by the advertiser; that setting is always configured by the publisher that requests the ad.

Questions?

CONTACT YOUR TREMOR VIDEO ACCOUNT MANAGER FOR MORE INFORMATION.