VIDEO AD SPECS

Mobile Video Plus

A super effective Pre-Roll that incorporates a highly engaging call to action (CTA). The dynamic CTA is great for driving increased awareness of the advertiser's goal, as well as driving clicks. The CTA appears shortly after the video starts and runs for its duration.

Options include adding an animated bug and/or end card to the Pre-Roll, as well as many interactive features

Work with your Creative and Account Managers to determine which options work best for your media goals and creative assets.

SPECS

Viewer Experience

  • A :15 or :30 Pre-Roll video begins play.
  • After a short period of time, a "bug" appears over the Pre-Roll.
  • The bug may contain one interactive feature and/or multiple click-outs.
  • The format does not include an end card or an engagement slate.

Execution Timeline

  • Allow one week for execution, from delivery of assets
  • Creative calls with client are recommended
  • 4-day timeline for creative build
  • Any major creative change during the campaign flight requires an additional 3-4 day build time

Video Source Files Required for Creative Services

Tremor Video recommends observing these specifications when submitting assets for a creative build.

Video Dimensions

1280 X 720 (HD), preferred

File Type

MOV or MP4, H.264 codec.

Max Video File Size

no larger than 50MB preferred

Video Length

15 or 30 seconds

Frame Rate

24 or 30 FPS

Min Audio Bitrate

128kbps / 44khz (64k~128k @ 44.1kHz or higher)

Min Video Bitrate

800k ~ 1024k kbps or higher

 

Graphic Source Files Required for Creative Services

If Tremor Video designs, we will need:

Unit Size

Dynamically scales to appropriate percentages, depending on width/height of publisher's player

File Type

FLA and SWF or PSD

Logo or Brand Images

High-resolution image file (TIFF, EPS, Layered PSD, FLA)

Fonts

All fonts, in both TTF and WOFF (web) versions

Interactive Feature

The bug can incorporate a single interactive feature

 

Third-Party Tracking Specifications

To track impressions and clicks, please provide the following:

  • Log-in credentials for third-party vendors
  • A 1x1 tracking pixel to track impressions
  • A click tag to track clicks to a destination page
  • If using DART, standard DART tracking tags and click commands are preferred. If using a different vendor, please contact your Tremor Video Account Manager for details. iFrame, iLayer, JavaScript, or internal redirect tags are not accepted.

Note: When a third-party serves the ad, user-initiated sound settings cannot be configured by the advertiser; that setting is always configured by the publisher that requests the ad.

Questions?

CONTACT YOUR TREMOR VIDEO ACCOUNT MANAGER FOR MORE INFORMATION.