VIDEO AD SPECS

Mobile Video Super Slate

This new Mobile Super Unit features a slate that auto-populates at the end of the video, if the user has not already engaged with the unit. This exposes the user to the entire slate, complete with bonus videos, photos, social click-outs, and more. The user can manually exit the slate, or wait 15s for the slate to auto-close. Advertisers also have the option to use a non-clickable graphic bug, or no graphic bug, and simply have the slate auto-populate upon completion of the video.

The bug can be positioned anywhere on top of the extended content video after the viewer has opted-in. The bug can be animated and can appear by fading in or sliding in. The bug is custom-shaped so it does not cover important sections of the video, and it should not exceed 20% of the video size. .

SPECS

Execution Timeline

  • Allow three weeks for execution, from delivery of assets
  • Creative calls with the agency are highly recommended
  • 4 days for the creative brief an/or storyboard after all assets have been received
  • 8 days for creative build once storyboard is approved
  • Any major creative changes during the campaign flight require an additional three days of build time

Video Source Files Required for Creative Services

Tremor Video recommends observing these specifications when submitting assets for a creative build.

Video Dimensions

1280 X 720 (HD), preferred

File Type

MOV or MP4, H.264 codec.

Max Video File Size

no larger than 50MB preferred

Video Length

5, 15 or 30-seconds. Up to seven additional videos can be hosted in the panel. 3 minutes maximum length per video is recommended.

Frame Rate

24 or 30 FPS

Min Audio Bitrate

128kbps / 44khz (64k~128k @ 44.1kHz or higher)

Min Video Bitrate

800k ~ 1024k kbps

 

Graphic Source Files Required for Creative Services

If Tremor Video designs, we will need:

Unit Size

Designed at iPhone 4s resolution of 960 x 640, so please provide assets that are large enough.

File Type

High-resolution layered files for any graphics, including logos or images to be used (PSD, AI, TIFF, EPS or FLA/SWF)

QuickTime MOV in H.264 codec preferred; FLVs also acceptable

Fonts

All fonts, in both TTF and WOFF (web) versions

 

If client/agency designs, we will need:

Third-Party Tracking Specifications

To track impressions and clicks, please provide the following:

  • Log-in credentials for third-party vendors
  • A 1x1 tracking pixel to track impressions
  • A click tag to track clicks to a destination page
  • If using DART, standard DART tracking tags and click commands are preferred. If using a different vendor, please contact your Tremor Video Account Manager for details. iFrame, iLayer, JavaScript, or internal redirect tags are not accepted.

Note: When a third-party serves the ad, user-initiated sound settings cannot be configured by the advertiser; that setting is always configured by the publisher that requests the ad.

Questions?

CONTACT YOUR TREMOR VIDEO ACCOUNT MANAGER FOR MORE INFORMATION.