VIDEO AD SPECS

Super Mobile Video

Enhance a :15 or :30 video ad with interactivity. A graphic overlay trigger appears on top of a brand’s video ad. (The trigger may appear in various positions over the video ad.) Tapping on the trigger pauses the Pre-Roll and expands an interactive panel with more robust content.

SPECS

Viewer Experience

  • A :15 or :30 Pre-Roll video begins play.
  • An overlay trigger appears over the video.
  • Interacting with the overlay trigger by clicking or rolling over, pauses the Pre-Roll and expands an interactive panel with more robust content.
  • The interactive panel can support different types of features, including additional videos, photo galleries, and social features.

Execution Timeline

  • Creative calls with the client are highly recommended.
  • 4 days for the creative brief and/or storyboard after all assets have been received
  • 8 days for creative build once storyboard design is approved
  • Any major creative changes during the campaign flight require an additional three days of build time

Video Source Files Required for Creative Services

Tremor Video recommends observing these specifications when submitting assets for a creative build.

Video Dimensions

1280 X 720 (HD), preferred

File Type

MOV or MP4, H.264 codec.

Max Video File Size

no larger than 50MB preferred

Video Length

5, 15, or 30 seconds. Up to seven additional videos can be hosted in the panel. 3 minutes maximum length per video is recommended.

Frame Rate

24 or 30 FPS

Min Audio Bitrate

128kbps / 44khz (64k~128k @ 44.1kHz or higher)

Min Video Bitrate

800k ~ 1024k kbps

 

Graphic Source Files Required for Creative Services

If Tremor Video designs, we will need:

Unit Size

Designed at iPhone 4s resolution of 960 x 640, so please provide assets that are large enough.

File Type

High-resolution layered files for any graphics, including logos or images to be used (PSD, AI, TIFF, EPS or FLA/SWF)

QuickTime MOV in H.264 codec preferred; FLVs also acceptable

Fonts

All fonts, in both TTF and WOFF (web) versions

 

If client/agency designs, we will need:

Third-Party Tracking Specifications

To track impressions and clicks, please provide the following:

  • Log-in credentials for third-party vendors
  • A 1x1 tracking pixel to track impressions
  • A click tag to track clicks to a destination page
  • If using DART, standard DART tracking tags and click commands are preferred. If using a different vendor, please contact your Tremor Video Account Manager for details. iFrame, iLayer, JavaScript, or internal redirect tags are not accepted.

Note: When a third-party serves the ad, user-initiated sound settings cannot be configured by the advertiser; that setting is always configured by the publisher that requests the ad.

Questions?

CONTACT YOUR TREMOR VIDEO ACCOUNT MANAGER FOR MORE INFORMATION.