ALL-SCREEN Extended Play

Distribute your long-form content across all screens — and engage viewers everywhere — by leveraging Tremor Video's inventory. Viewers watch :15/:30 of your video ad, with the option to continue to watch the entire video (up to five minutes), without ever leaving the ad. Now, your extended content can run at scale without the constraints of :60 ad inventory.
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All-Screen Extended Play Features
Below is a sample of some of the available features for the Extended Play format.
Work with our creative specialists to determine which features will best help you meet your KPI goals.

End Card

A custom-built, branded interactive CTA designed to maximize your KPI.

Age Gate

For Red Band Trailers, user must confirm they are of age for content before seeing full, restricted video.

TV Channel Finder*

Display program tune-in info for the user’s location and service provider.

*Powered by Gracenote

To learn more about these and other features of All-Screen Extended Play ads, please contact us to set up a demo or reach out to your account executive.
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Execution Timeline

  • Allow one week for execution, from delivery of assets
  • Creative calls with client are recommended
  • 4-day timeline for creative build
  • Any major creative change during the campaign flight requires an additional 3-4 day build time

Graphic Assets Required

If Tremor Video designs, we will need:

Unit Size:
Dynamically scales to appropriate percentages, depending on width/height of publisher's player.

File Type:
FLA and SWF or PSD

Logo or Brand Images:
High-resolution image file (TIFF, EPS, Layered PSD, FLA)

Fonts:
All fonts, in both TTF and WOFF (web) versions


Desktop Companion Banner

Companion banners served with this ad format have their own requirements:

  • These specifications are for when Tremor Video hosts the companion banner.
  • Tremor Video cannot track companion banner delivery when script code is provided.
  • Tremor Video service does not support animated banners, static banners only.

Companion Banner Sizes:
300x250

File Types:
Jpg, jpeg, png, or gif, but no animated gif files accepted

Code accepted:
iFrame, javascript, HTML, and href / img src code

Companion Banner File Size:
75K

Video Assets Required

Size:
1280 X 720 (HD), preferred

File Type:
MOV or MP4, H.264 codec De-interlaced or Progressive only (Codecs NOT accepted DVCPRO-HD and HDV 1081i60)

Max Video File Size:
no larger than 80MB preferred

Video Length:
Pre-Roll, 15 or 30 seconds. Additional videos, up to 5 minutes

Frame Rate:
24 or 30 FPS

Min Audio Bitrate:
128kbps / 44khz (64k~128k @ 44.1kHz or higher)

Min Video Bitrate:
800k ~ 1024k kbps or higher

Third-Party Tracking Specifications

To track impressions and clicks, please provide the following:

  • Log-in credentials for third-party vendors
  • A 1x1 tracking pixel to track impressions
  • A click tag to track clicks to a destination page
  • If using DART, standard DART tracking tags and click commands are preferred. If using a different vendor, please contact your Tremor Video Account Manager for details. iFrame, iLayer, JavaScript, or internal redirect tags are not accepted.

Note: When a third-party serves the ad, user-initiated sound settings cannot be configured by the advertiser; that setting is always configured by the publisher that requests the ad.

Questions?
CONTACT YOUR TREMOR VIDEO ACCOUNT MANAGER FOR MORE INFORMATION.
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