Expanding its push into the mobile space, video ad network Tremor Media said Tuesday it will offer HTML5 support for its interactive video ad units.
The HTML5 format for publishing and delivering ad-supported Web video has been championed in particular by Apple Inc. as an alternative to the Adobe’s pervasive Flash technology. The company has all but banned the use of Flash on the iPhone, iPad and other Apple devices on the grounds that the latest version of the HTML programming language provides superior performance and reliability.
Tremor Media CEO Jason Glickman speaks with TechCrunch about the outstanding growth in online video advertising.
“It has reached a frenzy point over the last three quarters… We see television dollars moving to online video. The fourth quarter is lining up to be a monster, and next year Tremor’s revenues are on track to top $100 million for the year.”
Jason Glickman, CEO
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As a leader in brand safety for online marketers, it should be no surprise ScanScout is one of the companies leading the charge in support of the IAB’s Networks & Exchanges Quality Assurance Guidelines.
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