November 8, 2010 by Michael Learmouth
“Tremor Media, the largest independent network, reached a deal last week to acquire Scanscout, one of its smaller competitors, in a bold attempt to consolidate the market, and create a scaled competitor to Hulu and YouTube.”
Read the full story at Advertising Age.
ScanScout partnered with YuMe and BBE to produce a product launch case study demonstrating the effectiveness of digital video for driving brand awareness and purchase intent for brands. The campaign centered on the launch of a new line of sweatshirts with integrated headphones called HoodieBuddie and saw after one month, a 205% increase in brand awareness, 76% increase in purchase intent, and an astounding 62% increase in daily sales. As ScanScout EVP Jason Krebs states, “The HoodieBuddie launch case proves that digital video advertising can provide significant effectiveness for both online and offline marketers. Brands can safely acknowledge that digital video can achieve reach, scale and effectiveness for their target audience with the same manner of success that they have expected and applied through broadcast on behalf of their business for decades.”
READ THE FULL ARTICLE ›