Deal Enables Brand Advertisers to Reach Viewers at Scale across Multiple Platforms

Tremor Media today announced its acquisition of San Francisco-based Transpera, the leading mobile video advertising company. Tremor Media’s acquisition of Transpera, the mobile video advertising platform with the broadest penetration, will accelerate Tremor Media’s ability to scale its own mobile video advertising efforts.

“Tremor Media’s acquisition of Transpera will help drive mobile video advertising to the next level and help establish some of the same advertising and analytics principles in the mobile video landscape that have set them up as a leader in online video,” said Doug Brodman, Associate Digital Media Director at Mediavest. “Tremor Media has strengthened its vast scale by not only continually improving their ad technology, but also through the continued development of their data and analytics platform. This will surely impact the mobile video segment.”
More →

Doritos Gets Jump On Pre-Super Bowl Web Video Buzz

February 3, 2011 by Thomas Pardee

“Big brands flock to the Super Bowl with the hope of viral buzz following their spots, Jason Krebs, SVP and Chief Media Officer at Tremor Media, weighs in on what brands can do to maximize their reach and buzz through online video.

“When you buy a Super Bowl spot and distribute it online beforehand you are buying the reach and getting the frequency. You’re also building buzz around it.”
– Jason Krebs

Read the full story at Ad Age.