Tremor Media was voted 1 of 4 Transformative New Technologies by the Advertising Association of Advertising Agencies. Jason Krebs accepted this award in Austin, Texas at the 4A’s Transformation 2011 conference and spoke about the technology that makes Tremor Media the leader in online video.
Watch Jason’s entire speech here.
March 16, 2011
The Tremor Media ADvocate team rolled past the competition at the 2nd Annual ING Bowling for Breastcancer.org at Lucky Strike Lanes, February 16, 2011. As an extension of our charitable ADvocate program, Tremor Media raised funds for BreastCancer.org by creating and selling “Pause to Care” t-shirts, as seen on Ryan Ricci in the video below.
Check out the VIDEO from the event.
March 10, 2011 by Tony Klejna
Streaming Media recently caught up with Jason Krebs among other online video executives to assess the industry, the massive growth, and their plans for the future. The bottom line? Advertising dollars will continue to pour into video advertising, advertisers and publishers want to target specific demographics, the customer continues to be king, and monetization is obviously the lifeblood that keeps the whole industry growing.
“It’s a combination of science and technology behind reaching consumers in the most efficient way.”
- Jason Krebs, SVP and Chief Media Officer, Tremor Media
Read the full article at Streaming Media.
Interactive Media Veteran Increases Value of Platform Offering to Both Buyers and Sellers
New York, NY, March 1, 2011 – Tremor Media, the largest independent online video advertising company, announced today that Anthony Risicato has been named General Manager, Video Platforms. Risicato will manage Tremor Media’s marketing platform that provides the insights and analytics that increasingly are establishing the criteria for brands’ marketing success in video advertising. Risicato also will focus on increasing market penetration for Tremor Media’s existing and developing solutions, including Acudeo®, the video monetization platform that lies at the core of publisher advertising solutions and powers advanced video ad formats for thousands of leading digital publishers.
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March 1, 2011 by Will Richmond
“Tremor Media is launching a video ad buying platform, in a bid to streamline how Fortune 1000 brands can capitalize on the explosion of online video. The move is Tremor’s latest expansion, following the recent acquisitions of ScanScout and mobile video ad network Transpera.”
Read the full story at VideoNuze.