London, UK, May 23, 2011 – Ex-Marks & Spencer model Katie-Jane L’Herpiniere is advancing the independent filmmaking industry with unique online video database itzon. Independent films, documentaries and animations are supported by relevant, targeted ads through Acudeo, the ad management tool from online video advertising experts Tremor Media.

A joint venture with her husband – British explorer and filmmaker Tarka L’Herpiniere – itzon is providing a convergence between traditional linear TV, viewing video on demand and film festivals via a free high definition TV-viewing experience both online and through Internet-ready TVs.

Katie-Jane L’Herpiniere, formerly Cameron Diaz’s body-double, said:

“Tremor Media’s Acudeo tools enable our army of intrepid independent filmmakers to generate maximum revenue from every film they make that is hosted on the itzon database. The engaging and entertaining interactive ads served by Tremor Media augment itzon’s high quality viewing experience.”

Acudeo is a widely adopted, powerful publisher tool for online video advertising compatible with any video player and ad server. Using Acudeo publishers can schedule and deliver online video inventory as easily as managing banner ads, enabling them to select how often individual ads are shown; which content ads appear against; and which users see which ads. Tremor Media was the first UK ad network to be compliant with the Video Ad Serving Templates (VAST 2.0).

Dan Ruch, VP Europe at Tremor Media, said: “itzon is using Acudeo to monetise the video they host, thoughtfully serving online video ads around brand safe premium online content. Their high quality independent films are a perfect environment for advertisers to reach audiences online.”

-ends-

Notes to Editors:
For further editorial information or to arrange an interview call the Tremor Media press office on +44 207 609 1900 or email tremor@pwkpr.com

About itzon:
itzon is a first of its kind online broadcast platform and monthly film festival at the forefront of Internet delivered TV.

With a live stream available free for everyone and an innovative VoD service which allows filmmakers to earn money back from the views their films receive, itzon is putting the filmmaker at the forefront of expanding internet delivered TV technology.

About Tremor Media:
Tremor Media (www.tremorvideo.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 3,000 publishers who serve in-stream video, and more than 5,000 publishers who serve in-page video in exclusively brand-safe environments. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading SE2 brand success measurement tools, enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

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Media Contact:
Rich Cherecwich
WIT Strategy
774-254-0952
rcherecwich@witstrategy.com

Video Tech Company Enables Marketers and Agencies to Deliver Advertising Based On What is Driving Brand Performance in Real-time

Dozens of Advertisers to Use Console at Launch

New York, NY, May 23, 2011 – Tremor Media, the largest independent online video technology company, today announced the launch of Video Hub, a comprehensive advertising console that helps marketers measure, track, report and deliver on the signals actually driving performance of their video campaigns.

“Not only do consumers love it, but marketers do too because viewership can be measured, tracked and reported, in real time. As a major player among video technology companies, Tremor Media continues to lead in defining success in advertising.”

Video Hub not only lets marketers see where their videos are running, but, through the use of Tremor Media’s SE2 technology, gives them unparalleled, and often surprising, insight into which environments enhance the brand, what provokes viewer engagement, and why a campaign is working.

Through detailed reporting and advanced analytics, Video Hub lets marketers view live (and past) campaigns in an entirely new way: by illuminating which variables are driving success within the marketers’ chosen performance goals. The Video Hub automatically analyzes the content, environment, demographic characteristics and delivery metrics to pinpoint the right time to deliver the right creative to the right viewer. This revolutionary way of looking at video advertising unlocks the potential of sight, sound and motion online. Now, instead of simply looking at delivery reports, an agency or brand marketer can know in real-time what specific factors are contributing to brand lift, purchase intent, engagement and optimal reach versus frequency. All of this is provided in an easy-to-navigate dashboard that provides access to campaign metrics in real-time, giving advertisers a picture of live campaign performance, as well as over time.

“Consumer’s media consumption — the where and how they gather their information — has changed radically over the past five years. Digital video has become a key element in every smart marketer’s media mix,” said Steve Farella, CEO and co-founder, TargetCast tcm, whose clients lead in their industries. “Not only do consumers love it, but marketers do too because viewership can be measured, tracked and reported, in real time. As a major player among video technology companies, Tremor Media continues to lead in defining success in advertising.”

At least two dozen advertisers are participating in the product launch. The console will be available to all clients who buy campaigns on the Tremor Media Network.

“Marketers have been craving a console that provides the answers to the big questions in marketing,” said Anthony Risicato, Tremor Media’s General Manager of the Enterprise Group. “Video Hub helps marketers see where, know when and understand who drives the most engagement, then leverage those insights for better campaigns and more effective results. Video Hub tells you why campaigns work. This launch comes at an important time for the industry as we’re seeing a rush of dollars that are following the large stream of viewers now consuming digital video. Video advertising demands a far greater level of insight and accountability than traditional banner advertising ever required. We are very happy to provide the marketplace with this level of expertise.”

This story was covered in TechCrunch this morning.

About Tremor Media

Founded in 2005, Tremor Media (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Media delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Media is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Media’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Media is a privately held company headquartered in NYC with 10 national and international offices.

Contacts

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Media Contact:
Rich Cherecwich
WIT Strategy
774-254-0952
rcherecwich@witstrategy.com

Virgin Media, BSkyB and Yahoo! experts to extend, enforce and enhance effect of TV ads online

London, UK, May 3, 2011 – More TV advertisers will be using the interactivity and engagement functions of online video advertising following Tremor Media’s strategic new hires. Managers from Virgin Media, BSkyB, and Yahoo! media sales departments are bringing their broadcast experience to the online video experts to help agencies show TV advertisers how Tremor Media’s technology extends, enforces and enhances the effect of TV creative by combining the strengths of the broadcast medium with the functionalities of the Internet.

Tremor Media’s range of interactive vChoice ad formats incorporate additional features like short and long form videos, image galleries, product demos, social media and online games within existing TV creative prepared for online video environments.

Dan Ruch, VP Europe at Tremor Media, said:

“IAB UK figures for 2010 show expenditure in online video advertising nearly doubled to £54 million. The wider reach, brand engagement and interactive elements that online video advertising enables is increasingly intriguing marketers who want to capitalise on the brand experience created by their TV campaigns. Our new hires will boost brands’ access to the technologies that enhance TV advertisers’ campaigns with online engagement and interactive formats that extend and reinforce the impact of TV creative.”

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