Reveals Industry Insights Gathered From More Than 1 Billion Video Streams

New York, NY, September 15, 2011 – Tremor Video, the largest independent online video technology company, today unveiled its first monthly Video Stream Report, a snapshot of the video advertising market gathered from performance data of more than 1 billion video streams across Tremor Video’s network for the month of July.

The Video Stream Report is drawn from data in Video Hub, Tremor Video’s platform for brand advertisers and agencies to monitor in real time the key factors driving their campaign performance. This is possible because Video Hub analyzes numerous video signals and determines which factors are the most important in delivering campaign success, with particular emphasis on the criteria that drive engagement and brand lift.

Finally, marketers and agencies can get an inside look at video and the viewer signals identified by Video Hub, and know which specific variables are driving brand performance – a first of its kind analytics console for video.

The first Video Stream Report shows how advertisers can optimize against different signals to drive the KPIs they feel are most important, rather than rely on traditional, rudimentary market beliefs that were not invented for video performance, when building their campaign.

“Entertainment and automotive, for instance, are such different business categories that to assume both campaigns need to optimize towards the same metrics and goals for marketing success is erroneous,” said Anthony Risicato, Tremor Video’s General Manager of the Enterprise Group.

“The data coming through the Video Hub shows what is necessary to deliver positive returns for every individual campaign and frees the industry from relying on longstanding suppositions and hypothesis that may not be effective.”

Future reports will highlight new themes and trends every month, as shaped by Video Hub data.

Tremor Video also launched VIDEOHUB.tv, a landing page where Video Hub customers can log into the dashboard to monitor their campaigns and anyone can download the report.

Insights from the July Video Stream Report were first covered by MediaPost.

About Tremor Video

Founded in 2005, Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

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Media Contact:
Rich Cherecwich
WIT Strategy
774-254-0952
rcherecwich@witstrategy.com

W Capital Partners Leads Round to Fund Future Acquisitions, Video Hub Adoption, and Growth in the US and Overseas

New York, NY, September 13, 2011 – Tremor Video, the largest independent online video technology company, announced today that it has successfully raised a $37 million round of financing. New York City-based W Capital Partners led the round, which also includes the participation from Keating Capital, Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst Partners, Meritech Capital Partners, Singapore’s EDBI, Time Warner and SAP Ventures.

“W Capital has a history of successful late-stage investments in leading companies, such as Ancestry.com, OpenTable and Pandora” Having acquired ScanScout and Transpera in the past year, Tremor Video has extended its market leadership in the interactive video space and reaches more consumers than any other online video advertising company (according to comScore).

“We invest in companies that are leaders in rapidly growing markets, and this is no exception,” said Bob Migliorino, Managing Director of W Capital Partners. “Tremor Video’s performance in the fastest growing segment in online media, combined with Video Hub’s game-changing technology, makes us extremely happy to be working with them.”

With the launch of Video Hub in May of this year, Tremor Video has radically changed the network model by enabling brand advertisers and their agencies to monitor in real time the key factors that are driving their campaign performance. VideoHub analyzes numerous video signals and determines which factors are the most important in delivering campaign success, with particular emphasis on the criteria that drive engagement and brand lift.

Based on Tremor Video’s SE2 technology, Video Hub provides marketers with unparalleled insight into which environments enhance their brands, what provokes viewer engagement, and why a campaign is successful. Tremor Video plans to continue investing in the continued development and market adoption of Video Hub. It will also use these funds to explore additional acquisitions and expand into fast growing markets internationally.

“W Capital has a history of successful late-stage investments in leading companies, such as Ancestry.com, OpenTable and Pandora,” said Bill Day, Tremor Video’s CEO. “As we continue to develop our technology and increase its market presence, we plan to use this capital to aggressively increase our leadership role here in the U.S. while expanding globally.”

About W Capital Partners

W Capital Partners is a private equity firm that acquires portfolios of direct private equity and venture capital investments in the secondary market investing in late stage growth equity companies with market leading platforms and business models. Since 2001, W Capital has become a leading participant in providing private equity firms, financial institutions, corporations and employees with a liquidity alternative for their private equity investments.

W Capital provides private equity investors an exit for highly illiquid investments, in order to generate distributions to limited partners, reallocate resources into new strategic areas and eliminate follow-on capital requirements for portfolio companies.

With more than $1 billion of committed capital under management, over 60 completed portfolio transactions and investments in more than 100 companies, W Capital is the largest firm dedicated exclusively to the acquisition of direct private equity investments in the secondary market. For more information, please visit: www.wcapgroup.com

About Tremor Video

Founded in 2005, Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

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Media Contact:
Rich Cherecwich
WIT Strategy
774-254-0952
rcherecwich@witstrategy.com

Ford Leverages Joint Alliance to Bring Local Offers and Messaging to Online Video Ads

New York, NY, September 7, 2011 – PointRoll, a Gannett Company and leading provider of digital marketing technology, today announced a strategic alliance with Tremor Video, the largest independent online video technology company. The partnership enables brands to buy video advertising on a national level through Tremor Video’s network while targeting and dynamically serving locally relevant in-stream video advertising through PointRoll– bringing part of the $17 billion local TV advertising market online.

“The tremendous success of Ford’s dynamic end card campaign proves that video is no longer one size fits all”

The joint venture will now provide major brand advertisers with a fully integrated dynamic video solution that will allow them to maximize their video marketing spend. Ford is just one of the advertisers who has leveraged this alliance and is currently running a dynamic in-stream video campaign. The 15-second video ad’s final frame presents an offer dynamically delivered at run-time based on each viewer’s geography that gives them the option to visit their local dealer’s website.

“As video has become a more prominent element in online advertising, we wanted to apply the same dynamic nature to it, as we have with display advertising,” said Keith Morris, SVP, Group Account Director, Tier 2 Digital at Team Detroit’s Retail First division. “Being able to bring localization of offers and messaging to online video ads is the next natural step in the progression of our dynamic online strategy and coordinating the efforts of Tier 1 and Tier 2.”

“The goal of successful interactive advertising is to make the ad feel like part of the viewing experience,” said Jason Krebs, SVP and Chief Media Officer at Tremor Video. “This partnership enables advertisers to leverage Tremor Video’s technology and network to achieve national scale and PointRoll’s dynamic delivery capabilities to engage consumers at a precise local level.”

“The tremendous success of Ford’s dynamic end card campaign proves that video is no longer one size fits all,” said Catherine Spurway-Hepler, SVP of Strategy at PointRoll. “At PointRoll, we put killer creative and data optimization to use in all of our campaigns, no matter the platform, to drive success. By partnering with Tremor Video, we can supplement our mission with their technology to deliver engaging and applicable video ads on a national scale.”

About PointRoll

PointRoll, a Gannett Company (NYSE: GCI), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, digital circulars, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 500 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results. For more information, visit http://www.pointroll.com or follow us @pointroll.

About Tremor Video

Founded in 2005, Tremor Video (formerly Tremor Media) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

Contacts

Horn Group, Inc., for PointRoll
Erica McDonald, 646-202-9784
erica.mcdonald@horngroup.com
or
WIT Strategy, for Tremor Video
Rich Cherecwich, 774-254-0952
rcherecwich@witstrategy.com