Reveals Industry Insights Gathered From More Than 1 Billion Video Streams
New York, NY, September 15, 2011 – Tremor Video, the largest independent online video technology company, today unveiled its first monthly Video Stream Report, a snapshot of the video advertising market gathered from performance data of more than 1 billion video streams across Tremor Video’s network for the month of July.
The Video Stream Report is drawn from data in Video Hub, Tremor Video’s platform for brand advertisers and agencies to monitor in real time the key factors driving their campaign performance. This is possible because Video Hub analyzes numerous video signals and determines which factors are the most important in delivering campaign success, with particular emphasis on the criteria that drive engagement and brand lift.
Finally, marketers and agencies can get an inside look at video and the viewer signals identified by Video Hub, and know which specific variables are driving brand performance – a first of its kind analytics console for video.
The first Video Stream Report shows how advertisers can optimize against different signals to drive the KPIs they feel are most important, rather than rely on traditional, rudimentary market beliefs that were not invented for video performance, when building their campaign.
“Entertainment and automotive, for instance, are such different business categories that to assume both campaigns need to optimize towards the same metrics and goals for marketing success is erroneous,” said Anthony Risicato, Tremor Video’s General Manager of the Enterprise Group.
“The data coming through the Video Hub shows what is necessary to deliver positive returns for every individual campaign and frees the industry from relying on longstanding suppositions and hypothesis that may not be effective.”
Future reports will highlight new themes and trends every month, as shaped by Video Hub data.
Tremor Video also launched VIDEOHUB.tv, a landing page where Video Hub customers can log into the dashboard to monitor their campaigns and anyone can download the report.
Insights from the July Video Stream Report were first covered by MediaPost.
About Tremor Video
Founded in 2005, Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.