Cost Per Engagement Pricing Marries Powerful Video Creative With Consumer Choice Across The Largest Independent Network
New York, NY, October 14, 2011 – Tremor Video, the largest independent online video technology company, today announced the availability of its new Super Pre-roll Takeover ad unit, giving entertainment advertisers an interactive homepage takeover experience across a network of premium publishers. DreamWorks “Real Steel” motion picture is the first advertiser to use the highly engaging unit in a campaign.
Super Pre-Roll Takeover units expand beyond the video player window to fill the majority of a viewer’s screen, but only when the viewer engages with the creative. Advertisers using the Super Pre-Roll Takeover units can customize their individual campaigns with a variety of dynamic interactive branded elements from Tremor Video, including extended video trailers, image galleries, and Facebook and Twitter connectivity.
Advertisers enlisting the Super Pre-Roll Takeover units can also take advantage of Tremor Video’s cost-per-engagement (CPE) pricing model, balancing viewer choice with immersive creative by only serving the expanding takeover unit when viewers click the unit or mouse over a tab for three seconds.
Previously, delivering a takeover experience would require advertisers to negotiate individual agreements with every publisher they wished to work with. With CPE pricing, advertisers only pay for impressions when viewers engage with the units, while Tremor Video’s unique ad-serving technology ensures the ads are delivered only to the viewers most likely to engage with the creative across the Tremor Video network.
“Entertainment advertisers are learning that the most engaging video advertising feels like part of the video experience,”
said Jason Krebs, SVP and Chief Media Officer at Tremor Video. “The Super Pre-Roll Takeover unit gives film marketers a custom page takeover experience that runs across a network of sites, rather than just one. By buying across the Tremor Video network on a CPE basis, advertisers reach larger audiences while maximizing the efficiency of their campaign spend.”
Advertisers can leverage the Super Pre-Roll Takeovers and CPE pricing across all online videos within Tremor Video’s network, then identify the key signals driving performance with VideoHub, Tremor Video’s new analytics console.
About Tremor Video
Founded in 2005, Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.