Cost Per Engagement Pricing Marries Powerful Video Creative With Consumer Choice Across The Largest Independent Network

New York, NY, October 14, 2011 – Tremor Video, the largest independent online video technology company, today announced the availability of its new Super Pre-roll Takeover ad unit, giving entertainment advertisers an interactive homepage takeover experience across a network of premium publishers. DreamWorks “Real Steel” motion picture is the first advertiser to use the highly engaging unit in a campaign.

Super Pre-Roll Takeover units expand beyond the video player window to fill the majority of a viewer’s screen, but only when the viewer engages with the creative. Advertisers using the Super Pre-Roll Takeover units can customize their individual campaigns with a variety of dynamic interactive branded elements from Tremor Video, including extended video trailers, image galleries, and Facebook and Twitter connectivity.

Advertisers enlisting the Super Pre-Roll Takeover units can also take advantage of Tremor Video’s cost-per-engagement (CPE) pricing model, balancing viewer choice with immersive creative by only serving the expanding takeover unit when viewers click the unit or mouse over a tab for three seconds.

Previously, delivering a takeover experience would require advertisers to negotiate individual agreements with every publisher they wished to work with. With CPE pricing, advertisers only pay for impressions when viewers engage with the units, while Tremor Video’s unique ad-serving technology ensures the ads are delivered only to the viewers most likely to engage with the creative across the Tremor Video network.

“Entertainment advertisers are learning that the most engaging video advertising feels like part of the video experience,”

said Jason Krebs, SVP and Chief Media Officer at Tremor Video. “The Super Pre-Roll Takeover unit gives film marketers a custom page takeover experience that runs across a network of sites, rather than just one. By buying across the Tremor Video network on a CPE basis, advertisers reach larger audiences while maximizing the efficiency of their campaign spend.”

Advertisers can leverage the Super Pre-Roll Takeovers and CPE pricing across all online videos within Tremor Video’s network, then identify the key signals driving performance with VideoHub, Tremor Video’s new analytics console.

About Tremor Video
Founded in 2005, Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

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Media Contact:
Rich Cherecwich
WIT Strategy
774-254-0952
rcherecwich@witstrategy.com

First Company To Serve Enhanced Notice Within Video Player For Multiple In-stream Formats

Leads Privacy Education Initiative With Interactive Pre-roll Public Service Announcement

New York, NY, October 12, 2011 – Tremor Video, the largest independent online video technology company, has rolled out a privacy solution within its in-stream video network, making it the first company to implement the Digital Advertising Alliance (DAA) Advertising Option icon and accompanying “AdChoices” text for pre-roll and third party served in-stream ads.

Industry self-regulation to date has focused on display advertising, and Tremor Video’s solution comes ahead of any industry-wide standard for in-stream video. In addition to in-stream pre-roll, the company serves the AdChoices icon within advanced interactive video formats and in-banner ads.

As part of its continued commitment to the online advertising industry’s self-regulatory privacy program, which is being managed by the DAA, Tremor Video has also produced and launched the first public service announcement (PSA), in interactive video form, to educate consumers about the AdChoices icon.

The PSA demonstrates Tremor Video’s leadership in video privacy by educating viewers about online behavioral advertising, enhancing transparency and presenting viewer privacy options. Utilizing Tremor Video’s interactive Super Pre-roll format, the PSA allows viewers to open an interactive slate within the video player to learn more about the AdChoices icon and online behavioral advertising. Visit Tremor Video’s Ad Lab to watch the PSA.

The PSA will run across Tremor Video’s network of exclusive premium partners. Tremor Video is also offering the PSA to all networks and publishers across the country that run targeted video advertising.

“Tremor Video is dedicated to giving viewers an engaging advertising experience that matches their interests,”

said Jason Krebs, Tremor Video’s SVP and Chief Media Officer. “In our effort to do so, we want our audience to have information about and control over how we send them relevant advertising. While implementing the icon in more and more of the ads that we serve, we are also working with the DAA to adopt industry-wide standards to make such disclosures more widespread.”

About Tremor Video

Founded in 2005, Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately-held company headquartered in NYC with 10 national and international offices.

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Media Contact:
Rich Cherecwich
WIT Strategy
774-254-0952
rcherecwich@witstrategy.com

Cross Network Measurement and Analytics System Now Available To All Advertisers and Agencies

Self Serve VideoHub Marketplace Enables Early Stage Video Advertisers To Buy In-stream Video With Ease

New York, NY, October 3, 2011 – VideoHub, a division of Tremor Video, today made its full platform of video brand marketing tools and real-time analytics available to all marketers and agencies. With the launch of VideoHub for Advertisers and VideoHub Marketplace, Tremor Video now offers a comprehensive advertising platform that enables brand marketers and agencies to measure, track, report and deliver on the signals driving the performance of their video campaigns.

VideoHub launched with Tremor Video’s advertising and publisher partners in May of this year and now has more than 200 advertisers running campaigns through the platform. With the full launch, advertisers and agencies can license the VideoHub technology to view campaign performance and analytics across all of their video advertising buys, even those outside of the Tremor Video network.

With VideoHub for Advertisers, marketers and agencies can look at how their video campaigns are performing across all networks and publishers in real-time. For the first time, advertisers have access to unparalleled and sometimes surprising insight into brand performance metrics and the factors enhancing the brand, provoking viewer engagement and driving other key performance indicators.

VideoHub Marketplace provides early stage video advertisers with an easy-to-use, self-serve interface to buy video on the Tremor Video network and other inventory sources.

“In the absence of alternatives, the video advertising industry has focused almost exclusively on efficiency over effectiveness,” said Anthony Risicato, GM of VideoHub, a division of Tremor Video.

“With VideoHub, we mine for answers to ‘why’ advertising performs the way it does. Our advertising partners are already uncovering surprising correlations between certain signals and brand performance, and that intelligence will grow exponentially as the platform evolves.”

VideoHub analyzes numerous video signals and determines which factors are the most important in delivering campaign success, with particular emphasis on the criteria that drive engagement and brand lift. In an effort to share the insights gathered from the nearly 1 billion streams running through the platform every month, the company recently launched a report that give marketers a snapshot of the video advertising industry.

About Tremor Video

Founded in 2005, Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit videohub.com.

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Media Contact:
Rich Cherecwich
WIT Strategy
774-254-0952
rcherecwich@witstrategy.com