November 11, 2011 by Daisy Whitney
An online video buy may soon include connected TVs as a de rigueur portion of the campaign. Online video network Tremor Video is the latest online video network to expand deeper into connected TVs, and has added a series of Internet TV partners to its network of publishers.
Tremor’s move to include connected TVs as part of its advertising proposition follows on the heels of YuMe’s recent deal with LG to run Toyota ads. Similarly, entertainment discovery service Rovi has been powering ads on connected TVs from Sony and Samsung.
Read the full story at MediaPost.
Company asserting privacy leadership with Advertising Option Icon in In-Stream Video Ad Units
Tremor Video respects the FTC’s process and is complying with industry best practices as the company continues to define new standards for consumer transparency and control as they relate to in-stream video.
Today, Tremor Video is leading the way for consumer privacy in both in-stream and in-page video units by delivering the ad choices consumer notification icon into its advertisements. The company is currently providing the ad choices consumer notification icon in-stream – within the video player – clearly distinguishing targeted advertising, in keeping with the online advertising industry’s self-regulatory program, which is being managed by the Digital Advertising Alliance (DAA). Tremor Video was the first advertising company to offer the icon within the video stream.