New York, NY, December 19, 2011 – AdKeeper, the service that puts consumers in control of their Internet experience by enabling them to save — or Keep — ads of interest for engagement on their own time, has partnered with Tremor Video, the largest independent online video technology company, to add the Keep functionality to Tremor Video ad units.

The partnership is the first time marketers can Keep-enable their video advertising, and in doing so, give consumers the option to Keep some of the web’s best and most powerful advertising to engage with on their own time and terms.

This partnership also brings the founders of one of NY’s most successful Internet start-ups — about.com — together again, revolutionizing the way consumers engage with the content and ads they see on the web. Scott Kurnit, former CEO and founder of About, is the CEO/Founder of AdKeeper, and Bill Day, former COO and co-founder of About, is the CEO of Tremor Video.

“Video advertising is certainly ‘Keepable,’ with engaging content and the benefit of sight/sound/motion that everyone loves,” said AdKeeper’s Kurnit. “Many of our partner advertisers are eager to Keep-enable their video and now, through Tremor Video, they can. Reebok is the first, with this ad for ZigEncore.”

Charles Myslinsky, head of Business Development at AdKeeper, added, “Our Tremor Video partnership brings Keepability to millions of consumers who are exposed to high-quality and engaging video ads daily.”

“Giving viewers the option to keep video ads and view them again later will help our clients raise brand awareness while building a better advertising experience for viewers,” said Bill Day, CEO of Tremor Video. “AdKeeper’s pioneering time-shift model gives viewers control of the ad experience and dovetails with Tremor Video’s mission to offer 100 percent brand-safe environments that drive engagement and build brand health.”

About AdKeeper
AdKeeper is an online service that is free for consumers and enables them to engage with Internet advertising on their own time and terms, while improving their overall content experience. Scott Kurnit, one of the nation’s most successful media entrepreneurs and the founder of About, Inc., brought AdKeeper into beta in February 2011. AdKeeper is backed by over $40 million in venture funding from Oak Investment Partners, DCM, True Ventures, Spark Capital and First Round Capital. The company is based in New York City. For more information, visit www.adkeeper.com .

About Tremor Video
Founded in 2005, Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

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Media Contact:
Rich Cherecwich
WIT Strategy
774-254-0952
rcherecwich@witstrategy.com

Chief Marketing Officer Crafted “Watch It Work” Messaging, Spearheaded New Brand Name, Identity, and Positioning

New York, NY, December 12, 2011 – Tremor Video, the largest independent online video technology company, today announced that Chief Marketing Officer Melinda McLaughlin has been promoted to Senior Vice President, Chief Marketing Officer.

McLaughlin led Tremor Video’s new brand efforts earlier this year, positioning it as the leader in digital video advertising, months after the company, then called Tremor Media, combined with ScanScout. She will continue to oversee all marketing and research efforts for Tremor Video, and will now report directly to CEO Bill Day.

Before joining Tremor Video in January, McLaughlin spent more than a decade at A+E Networks, where she held a number of sales, marketing and consumer insight positions. She last served as SVP of Corporate Marketing, where she was responsible for leading the AEN in-house agency, portfolio ad sales marketing and defining the new global company positioning, brand and identity post merger with Lifetime Networks.

“Melinda joined our team shortly after Tremor Media combined with ScanScout, and in that short timeframe she successfully branded our company as the market leader in digital video advertising,” said Bill Day, CEO of Tremor Video.

“Thanks to her and her team, marketers in all verticals are aware of Tremor Video’s name and our ‘Watch it Work’ value proposition.”

“It’s fantastic to be given the opportunity to completely rebrand a company, creating a new identity and message,” said McLaughlin. “Online video advertising is a rapidly-evolving, highly creative medium, and I look forward to continuing to work with my team to ensure that Tremor Video leads this segment and provides robust benefits to brand marketers.”

About Tremor Video

Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers. Widely regarded as the leader in online video advertising technology, the company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. In addition, Tremor Video’s award-winning SE2 technology gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Founded in 2005, Tremor Video is backed by top-tier investors, including Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst, Keating Capital, Meritech Capital Partners, Time Warner Investments, and W Capital Partners.

VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit VideoHub.tv.

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Media Contact:
Rich Cherecwich
WIT Strategy
774-254-0952
rcherecwich@witstrategy.com

Digital Advertising Veteran Joins Leading Video Technology Company

New York, NY, December 12, 2011 – Tremor Video, the largest independent online video technology company, today announced that it has added Todd Sloan as Chief Financial Officer. Sloan, whose experience at public and private digital media companies includes corporate development and mergers and acquisitions, will oversee all of Tremor Video’s finances.

Sloan comes to Tremor Video with more than a decade of experience as CFO for leading digital marketing companies, including publicly traded companies like NetRatings, Inc. (NASDAQ: NTRT), and About.com (NASDAQ: BOUT), where Sloan played an instrumental role in managing acquisitions, initial public offerings, and investor relations. Most recently, as CFO of AdKeeper, he helped launch and grow a transformative online ad technology company that lets consumers save ads of their choosing to view later. He has also served as CFO of Operative Media and Heavy.com.

“As we continue to build more relationships with leading brand advertisers, it’s the perfect time to add a seasoned CFO like Todd to our team,” said Bill Day, CEO of Tremor Video.

“Following our recent $37 million funding round, we’ll be relying on Todd’s skills in corporate development to explore M&A opportunities and execute our growth strategy.”

“Online advertising has grown substantially over the past decade, but no area is poised to take off quite like video,” said Sloan. “Tremor Video has a unique position at the very top of the video ad market, and I’m excited to join their executive team and help them stay there.”

About Tremor Video

Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers. Widely regarded as the leader in online video advertising technology, the company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. In addition, Tremor Video’s award-winning SE2 technology gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Founded in 2005, Tremor Video is backed by top-tier investors, including Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst, Keating Capital, Meritech Capital Partners, Time Warner Investments, and W Capital Partners.

VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit VideoHub.tv.

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Media Contact:
Rich Cherecwich
WIT Strategy
774-254-0952
rcherecwich@witstrategy.com

Nielsen Online Campaign Ratings delivers GRPs allowing advertisers to measure video buys like TV and evaluate effectiveness using VideoHub’s brand performance capabilities
VideoHub is the first online video advertising platform to fully integrate Nielsen Online Campaign Ratings
Nielsen Online Campaign Ratings GRP reports are now available to all advertisers on VideoHub platform

New York, NY, December 7, 2011, VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, today announced an alliance giving VideoHub customers access to Nielsen Online Campaign Ratings gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform.

The incorporation of data from Nielsen Online Campaign Ratings into VideoHub marries the standard GRP metric used in TV advertising to online video performance for the very first time. The collaboration gives advertisers a single metric for their gross reach — the total number of people exposed to an ad — and effective reach – more granular insight into the quality of the ad exposure and actual performance across all screens.

With Nielsen’s online GRPs, advertisers using VideoHub can now see what demographic audiences their campaigns reach online. Then, via the VideoHub advertising platform, they can understand how those audiences responded to their campaigns and identify the key signals driving performance metrics like engagement and brand lift.

Nielsen data is now available to every advertiser running campaigns through VideoHub, whether those campaigns run on the Tremor Video network or VideoHub is being licensed outside that network. Tremor Video is the largest independent online video technology company, with more than 2,000 campaigns currently running through VideoHub.

“Debate over whether the GRP is good or bad for the digital space has gone on for years, but those days are coming to an end,” said Kelly McEttrick, Director of Platform Strategy for VideoHub.

“Advertisers can now look at their demographic reach, and then evaluate how their campaign performed within each audience segment. A single view into gross reach and effective reach is the kind of insight advertisers have only dreamed of until today.”

“Marketers want to cleanly compare the reach of online video media to other media – principally TV,” said Steve Hasker, President, Media Products and Advertiser Solutions, Nielsen. “Nielsen Online Campaign Ratings provides a standard GRP across platforms, so that online can be measured the same way we measure GRP’s on TV. We’re excited to work with Tremor to help advertisers understand the audience reach and brand engagement of online video, and we look forward to bringing the same service to VideoHub publishers in the future.”

Clients using VideoHub will also be able to order customized Nielsen Online Brand Effect reports to combine their GRP data with ad effectiveness metrics to further evaluate reach and brand impact of their ads.

Nielsen Online Campaign Ratings combines traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers. It is the only Internet measurement system accredited by the Media Rating Council (MRC) that provides GRPs for online advertising campaigns, enabling for the first time, consistent cross-platform reach and frequency metrics.

VideoHub for Publishers launches in 2012, also incorporating Nielsen’s online GRP data.

About Tremor Video
Founded in 2005, Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit videohub.tv

About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

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Media Contacts:
Rich Cherecwich
WIT Strategy
774-254-0952
rcherecwich@witstrategy.com

Marisa Grimes, 646-654-5759
Marisa.grimes@nielsen.com