New York, NY, March 13, 2012 – Premium video advertising network, VOLT Media has secured an exclusive pre-roll video inventory partnership with the market-leading video advertising platform VideoHub, a division of Tremor Video. The deal provides VOLT Media with exclusive access to VideoHub’s entire Australian pre-roll video inventory.
Utilizing VideoHub’s technology, VOLT Media can now provide its brand advertising partners with brand performance optimization across exclusive premium sites, enabling marketers to automatically deliver and measure campaigns against marketing goals. VideoHub’s system also provides essential brand safety functionality, enabling VOLT to scan and categorize video streams and block unsafe content adjacencies before an ad is served.
“We are pleased to be working with VOLT in the fast-growing online video advertising market in Australia,” said Waikit Lau, SVP business development, VideoHub.
“Our VideoHub technology is a great complement to VOLT’s premium inventory footprint and premium brand ad sales capabilities, providing a superior solution to agencies and advertisers.”
VideoHub will give VOLT access to more than 1,000 premium publisher sites and exclusive access to hundreds of high-demand TV and media sites, the majority of which cannot be accessed through other networks or platforms in Australia.
According to Kenny Griffiths, Managing Director of VOLT Media, VideoHub’s superior brand safety technology means that advertisers are always 100% protected to ensure that their ads do not appear in inappropriate online environments or next to unsuitable content.
“Since brand safety is such a major concern for VOLT’s agency partners and their advertisers, the VideoHub technology provides a brand safety guarantee to their campaigns by scanning the web content and also the video content to determine if they are suitable for every single ad campaign,” said Griffiths. “VOLT’s key differentiator is that we secure exclusive partnerships only with premium publishers. Signing up with a large global video partner like VideoHub has confirmed our market position as a leading premium Australian video network.”
VideoHub, a division of Tremor Video, delivers best-of-breed video advertising solutions for marketers, advertisers, and publishers. Our video intelligence suite is a first-of-its-kind analytics console that helps marketers and agencies monitor the complex video ecosystem. VideoHub Marketplace is a self-service in-stream ad buying platform that reaches 99% of adults in the top 50 US metros via Tremor Video’s network of premium, brand safe web sites. Marketplace offers real-time reporting, geo-targeting, and unmatched performance optimization. For more information, visit videohub.com.
About VOLT Media
VOLT Media is one of the largest independent premium video and technology companies in Australia and New Zealand. Partnering with a number of leading creative, technology, and data partners, we are able to provide advertisers with the necessary tools to reach, engage, and persuade audiences across our premium environments. www.voltmedia.tv