June 15, 2012 by Lauren Johnson
“A Heineken executive at the 2012 MMA Forum said that mobile is woven into everything that the company does and is used primarily for brand building and fan engagement.
During the “Mobile’s Attribution to Marketers Success” session, executives from Heineken, HSBC, airG, R/GA and Cornett Integrated Marketing spoke about the role that mobile video is playing for brands. The session was moderated by Doron Wesly, head of market strategy at Tremor Video, New York.”
Read the full story at Mobile Marketer.