Tremor Video Delivering Advertising Assets Across Online, Mobile, Tablet and Connected TV Platforms
New York, NY, August 13, 2012 – Tremor Video, the largest independent online video technology company, is helping GoPro, maker of the world’s most versatile camera and producer of today’s most engaging content, reach beyond their audience of action sports enthusiasts wherever video is watched including online, on their mobile devices, tablets, and connected TV.
GoPro is the very first brand to fully leverage Tremor Video’s four-screen advertising capability with a campaign geared to drive consumer awareness of both GoPro and ESPN’s X Games through multi-channel online content distribution. This campaign was just one facet of GoPro’s integrated marketing plan around the X Games, which included title sponsorship of the GoPro BMX Big Air competition, production partnership with ESPN to produce course previews of selected events for live TV broadcast, athlete sponsorship of many of the event’s top competitors and social media activation.
GoPro tapped Tremor Video’s network to deliver 15-second versions of GoPro’s current TV commercials in the days leading up to the event, and a 30-second raw video shot by GoPro BMX athlete, Chad Kagy, wearing cameras while charging the BMX Big Air course during practice. All videos were shot entirely with GoPro’s wearable and gear-mountable HD cameras, giving audiences an immersive, live event-driven branded content experience across multiple channels.
“With this campaign, we wanted to extend the reach of our award-winning “You in HD” TV campaign to the online channel, and also promote our partnership with ESPN’s X Games in as relevant, raw and engaging a way as possible,” said Lee Topar, Director of Online Marketing for GoPro. “GoPro enables consumers and professionals alike to produce and broadcast their most exciting moments, and Tremor Video helped us showcase a few recent community produced gems in a whole new way. We’re always looking to expand reach for our content marketing programs, and Tremor Video’s innovative ad units and four-screen capabilities broadcast our branded event programming to audiences, wherever they choose to watch.”
“We’re always looking to expand reach for our content marketing programs, and Tremor Video’s innovative ad units and four-screen capabilities broadcast our branded event programming to audiences, wherever they choose to watch.”
GoPro will continue to work with Tremor Video in the future by leveraging unique cost-per engagement (CPE) Overlay ad units to extend the reach of GoPro’s Video of the Week programming. Tremor Video will serve the Video of the Week within video overlay units across its network, effectively becoming another content distribution channel for GoPro.
“GoPro is in a very unique position because the company partners with its core community to produce some of the most engaging online video content available,” said Randy Kilgore, Chief Revenue Officer of Tremor Video. “We can then distribute their content via our ad formats to audiences across four screens while driving brand awareness for GoPro, its sponsored athletes and event partners.”
About Tremor Video
Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers. Widely regarded as the leader in online video advertising technology, the company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. In addition, Tremor Video’s award-winning VideoHub Server technology gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Founded in 2005, Tremor Video is backed by top-tier investors, including Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst, Keating Capital, Meritech Capital Partners, Time Warner Investments, and W Capital Partners.
VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To learn more, visit http://www.videohub.tv.
Based in San Mateo, California, GoPro makes the world’s most versatile cameras, enabling people to capture and share their lives’ most exciting moments in professional quality HD video and photos. GoPro’s HD HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. GoPro’s products are sold in over 140 countries via specialty sports retailers, Sport Chalet, Best Buy and at GoPro.com.
Rich Cherecwich for Tremor Video
Rick Loughery for GoPro