February 27, 2013
“Looks to us like the power and influence of video is ascending in the world of digital media. This was evident this week at the IAB Annual Leadership Meeting where video producers and related ad services companies had a high profile on stage and off – and one of our own, Randy Kilgore, Chief Revenue Officer of Tremor Video, was named Chairman of the IAB.”
February 26, 2013 by Enid Burns
“With the Super Bowl and Academy Awards behind them, advertisers are keen to find out the effectiveness of combined digital/TV campaigns. A new IAB report, while not counting 2013 media events, highlights the benefits that come from shifting more TV ad money to digital platforms. The report provides more data on how viewing habits continue to change in the digital age…
Giving viewers a chance to engage with ads can provide even deeper recall, said Randy Kilgore, chief revenue officer at Tremor Video. “Our belief is, don’t just take TV ads and put them online,” he told the E-Commerce Times, “but make them interactive.” That style of ad gained an additional 8 percent lift.”
Read the full story at E-Commerce Times.
February 25, 2013 by Jeff John Roberts
“Video remains the most promising ad format for publishers hoping to improve their ad returns. The industry is still in early stages but here are five winners of a contest to make video ads more interactive…
The contest winners included a broad spectrum of media and ad tech partners, including CBS Interactive, Microsoft, DoubleClick and Tremor Video.”
Read the full story at PaidContent.
February 25, 2013 by John Obrecht
“The new chairman of the Interactive Advertising Bureau kicked off his tenure Sunday by stressing the vital role of online advertising in brand building. Randy Kilgore, chief revenue officer at Tremor Video, said in his opening remarks at the IAB’s Annual Leadership Meeting here that there are “three fundamental truths” on which the interactive advertising industry can anchor its future.”
Read the full story at BtoB Magazine.
February 25, 2013
“Winning submitters included CBS Interactive, Celtra, DG MediaMind, DoubleClick, Innovid, Jivox, Microsoft Advertising, Mixpo, Spongecell, Tremor Video, Yahoo! and YuMe. These winning companies will now collaborate with IAB, the Agency Working Group and digital video ad operations experts over the next 90-120 days to create detailed specifications for the units to run across screens and players.”
Read the full story at IAB.net.
February 25, 2013 by Jason Del Rey
“… today [the IAB] is unveiling five video ad formats that it hopes will eventually become industry standards. A group of agency execs chose the five formats, which were submitted by 12 combined companies including Jivox, Tremor Video and Microsoft.”
Read the full story at Advertising Age.