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At the IAB Annual Meeting: “Three Fundamental Truths”

 

 

February 25, 2013 by John Obrecht

“The new chairman of the Interactive Advertising Bureau kicked off his tenure Sunday by stressing the vital role of online advertising in brand building. Randy Kilgore, chief revenue officer at Tremor Video, said in his opening remarks at the IAB’s Annual Leadership Meeting here that there are “three fundamental truths” on which the interactive advertising industry can anchor its future.”

Read the full story at BtoB Magazine.

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