May 15, 2013 by David Kaplan
“As Heineken continues its discussions with ad sellers from broadcast, cable and digital for those outlets’ respective “upfronts,” the beer marketer is looking to tie its campaigns more closely among TV and the web. While there’s nothing unusual about that, the company, which also owns the Newcastle and Dos Equis beer brands, is working with … Tremor Video on crafting more original content for online channels”
Read the full story at AdExchanger.
May 9, 2013 by PJ Bednarski
“Tremor Video, working with the IAB, did research recently with nine publishers—heavy as either creators of new video or packagers of old TV stuff. The conclusion: “Made-for-Web” content supports advertisers’ goals just about as well as repurposed TV.”
Read the full story at MediaPost Vidblog.
May 6, 2013
“Branded content made exclusively for the web is as strong as repurposed TV spots in supporting advertisers’ brand-building initiatives, according to a new report released by Tremor Video. Tremor Video compared engagement rates, ad completion rates, and click-through rates of video ads across five publishers that repurpose TV content and four made-for-web content publishers during Q1 2013. Here’s what the research team uncovered:…”
Read the full story at Cynopsis Digital.
May 3, 2013 by Bethany Simpson
“The following are some of the highlights presented this morning [at the IAB NewFronts Insights Breakfast] by IPG Media Labs, Sharethrough, comScore, Crackle, Yahoo, Tremor Video, and ShareThis.
Don’t be daunted by the length of this blog. These are powerful research findings.”
Read the full story at iMedia Connection.
April 26, 2013
“The addition of online video to a TV buy can help combat “decay” once the TV ads end, says Alex Macnamara, UK Commercial Director, at Tremor Video in an interview with Beet.TV. Digital video can enhance the reach of a TV campaign both while it’s running and after it’s aired, he says, citing research Tremor Video conducted over the last year with Nielsen, Performics and the Internet Advertising Bureau UK.”
Watch the interview at Beet.tv.
April 24, 2013 by James Grant
“A recent Tremor Video and IAB study illustrated minimal incremental reach in the UK, and even in the US, where cord-cutting is growing and the Video channel options are significant, there has never been an incremental reach study that garnered higher than 4%. So can we please put incremental reach to bed now?!”