Research in Direct Support of Digital Ad Industry’s Mission to Maximize Consumer Engagement with Brands

New York, May 16, 2013 – Made-for-web content supports advertisers’ brand-building initiatives just as well as TV content repurposed for the web, according to Tremor Video research released publicly today.

Tremor Video’s research team compared engagement rates, ad-completion rates and click-through rates of video ads across five publishers that repurpose TV content for the web and four made-for-web content publishers during the first quarter of 2013. The team prepared their research in anticipation of the Digital Content NewFronts, which was launched in 2012 to create a marketplace to showcase and sell high-value original video content and adjacent advertising opportunities in new media. Doron Wesly, head of market strategy at Tremor Video, presented the research in April to a private audience of ad executives attending the IAB NewFronts Insights Breakfast.

“Our research findings are in direct support of the digital ad industry’s mission, which is to grow opportunities for marketers to reach consumers on digital channels,” Wesly said. “We learned that made-for-web content, such as Hollyscoop.com and other quality programming, is just as viable as repurposed TV content when it comes to engaging viewers with relevant advertising on the web.”

Ron Amram, senior director of media at Heineken USA, said his company is increasing its investment in digital video advertising. “Making sure our brand messages are adjacent to premium content is part of our marketing philosophy,” Amram said. “That’s why we have historically invested so much in TV. But today is a new day, and web-only content is exploding. Thanks to Tremor Video and other sources, we now have proof that engagement around ads placed in web-only contexts is as high as ads placed on TV.”

Following are highlights of Tremor Video’s study entitled, “Upfront, NewFront, Nupfront”:

1. Engagement rates were slightly higher for made-for-web content (2.72%) than for TV content repurposed for the web (2.68%).
2. Most people watch entire ads on the web, whether they’re run during repurposed TV content or made-for-web content; 91% of ads run during repurposed TV content were watched in their entirety vs. 83% of ads shown during made-for-web content.
3. Click-through rates for TV content repurposed for the web and made-for-web content are practically identical: 1.1% for repurposed TV content and 1.09% for made-for-web content.

Consistent with other Tremor Video research, demographics plays little role in ad engagement. Publisher and player size are the two factors driving engagement with ads during both repurposed TV content and made-for-web content.

About Tremor Video
Tremor Video is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the world’s largest brand advertisers and agencies. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, of which over 200 partner with us exclusively. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

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Media Contact:
Sally O’Dowd
Sr. Director, Corporate Communications
Tremor Video, Inc.
646-278-7416
sodowd@tremorvideo.com

Study Results: Brands can use digital video advertising channel to drive brand awareness and message association, and to complement TV campaigns

London and New York, April 16, 2013 — Tremor Video, the Internet Advertising Bureau UK (IAB UK), Nielsen, and Performics today announced the results of “TV and VOD Friends with Benefits,” their joint research study as part of the IAB UK’s sold-out event entitled, Stretch that reach! Video on demand.

The study findings are based on 1.5 years of research into how UK viewers consume TV and video content plus a statistical analysis of five UK ad campaigns (TV and video) across a wide array of categories: fast-moving consumer goods, retail, beverage, tech, and finance. The results validate the team’s hypothesis that VOD ad campaigns are a cost-effective way to increase reach, brand awareness, and message association, especially when targeting affluent consumers and light TV viewers who are increasingly watching VOD content.

The study’s researchers have also concluded that advertisers and media agencies can maximize their ad budgets and keep brands top of mind by running TV and VOD ads simultaneously and also by continuing with VOD when TV ad campaigns have finished. (VOD, the ad term used in the UK, is synonymous with digital video advertising in the U.S.)

“This study confirms what we have known to be true — that VOD and TV are friends with benefits, working together to maximize advertising budgets,” said Doron Wesly, head of market strategy at New York-based Tremor Video. “TV advertising does a fantastic job of raising brand awareness. VOD advertising amplifies it further, and can extend the life of a campaign’s brand message well after the TV ads stop.”

Said Charlotte Ellis, media & advertising manager of Aviva: “Aviva strives for marketing innovation and devotes resources to emerging media channels, such as VOD, so that we can engage consumers where they are, on their terms. That is why we were pleased to see the results of the ‘TV and VOD: Friends with Benefits’ study, for they validate our strategy. We firmly believe that VOD serves as a perfect complement to our TV advertising, helping us extend our reach and brand awareness as more and more people choose to consume VOD content.”

Mauricio Leon, commercial director of Performics, Aviva’s media partner and ZenithOptimedia’s performance arm, said the research confirmed some hunches and is also opening the door to wide-ranging conversations with brands about the power of this new ad channel.

“As an industry, we have often spoken about VOD in terms of incremental reach vs. TV, and these results prove that. But the most pleasing element of this project is how VOD can improve awareness and complement brand-building initiatives both during and after the TV campaign,” Leon said. “Using VOD to support a TV campaign and adopting a strategy of heavy VOD presence once the TV campaign has ended, means clients can maintain the reach and awareness levels generated by their TV campaign and get an extended audio-visual presence cost effectively. A key consideration for practically all advertisers who cannot be on TV 52 weeks of the year!’’

Research Findings: UK Insurer Aviva Benefits from Combination of TV and VOD Advertising

One aspect of the team’s research focused exclusively on Aviva’s use of TV and VOD. Here are the findings:

Brand Awareness and Message Association Increase with VOD

1. TV and VOD work together to increase unaided brand awareness and message association among light TV viewers, 56% of whom watch VOD content.

1. VOD is an effective channel for raising brand awareness and message association even after TV campaigns end. In effect, VOD helps maximise TV investment.

At the end of October 2012, the Aviva TV campaign ended and VOD advertising continued to run alone in November. Researchers found a significant difference in message association among those who were exposed to Aviva’s November VOD ads versus those who were not. Among those exposed to the VOD ads, 32% correctly associated Aviva with its messages, down from the high of 48% during the TV campaign but still higher than the pre-campaign level of 29%.  Among those not exposed to the VOD ads, advertising “decay” set in and only 26% made the brand-message connection.

Digital Video Advertising: Cost-Effective, Too

1. Among light TV viewers, it was more cost-effective to increase unaided brand awareness and message association, per person, via TV and VOD than via TV alone.

Ad Industry Taking Notice

While the TV and VOD: Friends with Benefits study explains how VOD advertising helps brands, other reports are confirming the VOD industry’s growth. According to the “IAB UK PwC Digital Adspend Full Year 2012” study released last week, the UK’s digital video advertising market increased 46% from £109 million in 2011 to £160 million in 2012.

“Given the size and sustained growth of VOD, it’s important to understand how it works and how it complements TV campaigns,” said Tim Elkington, director of research and strategy for the IAB UK. “The ‘TV and VOD: Friends with Benefits” study should help answer these questions and aid marketers in understanding how they can leverage both media.”

Note to Editors: Methodology

Tremor Video and the IAB UK co-funded the TV and VOD research, which took place from October 2011 to November 2012. Nielsen fielded the study, analyzing with Tremor Video the campaign performance of several ZenithOptimedia clients. All four stakeholders designed the cross-media research approach:

Phase 1
Looked at cost efficiency and incremental reach across five TV and VOD ad campaigns in the retail, FMCG (fast-moving consumer goods), tech, and finance sectors. Each campaign reached between 11 million and 25 million UK consumers in the following categories: people ages 16-34; and women and men in the lower, middle, and upper-middle classes.

Phase 2
Measured effectiveness of TV and VOD advertising to raise awareness and message association for Aviva. Survey of 1,375 UK consumers.

Download the TV and Video: Friends with Benefits FAQ.

For more information:
Sally O’Dowd
Tremor Video
sodowd@tremorvideo.com

About Tremor Video
Tremor Video is a leading provider of technology-driven video advertising services enabling brand advertisers to engage consumers across multiple Internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and media agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics such as user engagement, brand lift, and time spent. Through our enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when, and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

About the Internet Advertising Bureau UK
The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising. With over 800 members, most of the UK’s leading brands, media owners and agencies take part in the IAB. Given the rapidly evolving nature of the digital landscape, the IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands. By disseminating knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer’s authoritative and objective source for best practices in internet advertising. To access the IAB’s current research, policy briefings, training opportunities and events schedule, please visit iabuk.net.

About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows, and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit nielsen.com.

Promotes Anthony Flaccavento to National Sales Director of Entertainment and Spirits

New York, NY, March 25, 2013 – Tremor Video, Inc., a digital video advertising and analytics company, has hired senior professionals in its legal and recruitment departments. The company has also promoted Anthony Flaccavento to national sales director, entertainment and spirits, for its Tremor Video division. This division encompasses the media and creative side of the business that builds digital video ad campaigns for Fortune 500 brands.

“We are serving an expanding roster of media agencies and brands interested in increasing their investment in the digital video ad channel and analyzing the performance of their video campaigns,” said Tremor Video, Inc. CEO Bill Day. “These appointments and promotions will better enable us to serve the growing and maturing digital video ad market. We believe this market is increasingly being considered a key channel for fostering consumer engagement, building product consideration, and increasing purchase intent. We send a resounding welcome to the senior professionals who have joined our team and a warm congratulations to those who have been promoted.”

Legal and Recruitment Executives Fill New Positions
The company has named Aaron Saltz associate general counsel, reporting directly to Adam Lichstein, chief operating officer and general counsel. Saltz, taking on a new position, is responsible for implementing and overseeing corporate governance and compliance programs and counseling on matters of employment, labor, real estate and intellectual property law. He works directly with senior management on a broad range of corporate initiatives, including financing and acquisition transactions, and with business teams to negotiate, draft, and execute complex transactions. Saltz works with outside counsel to oversee litigation matters and provide support to foreign offices.

Saltz joins the company from law firm Skadden, Arps, et. al., where he spent the last seven years as a corporate law associate. He earned his B.A. degree from Cornell University and his J.D. from Harvard Law School.

The company has also named Doug DeSimone international director of talent acquisition for its two divisions — Tremor Video and VideoHub, an enterprise analytics platform. It is a new position. DeSimone, who has been consulting with the company for several months, reports to Sharon Grundfast, VP of human resources. DeSimone oversees talent forecasting, recruitment strategies including social media and asynchronous video interviews, relationships with candidates, and systems for measuring and benchmarking HR practices. Working in partnership with the company’s marketing and communications team, he directs the company’s employer branding initiatives as well. (For a list of Tremor Video/VideoHub open positions, click here.)

DeSimone was most recently a recruiting consultant for Major League Baseball Advanced Media’s mobile product and mobile engineering teams. Bringing a wealth of experience in the digital media field, he has also recruited and built teams for connected TV company Boxee and social music service Turntable.fm.

Sales Promotions to Reflect Growing Demand
Tremor Video has promoted Anthony Flaccavento to national director of entertainment and spirits sales from East Coast sales director, entertainment. Flaccavento, who joined Tremor Video’s New York office in August 2011, oversees relationships with clients such as Showtime, HBO, A&E and AMC. He reports to Abbey Thomas, vice president of entertainment sales, who is based in Los Angeles. Flaccavento now manages sales teams on both coasts.

In other Sales Department news, Paul Sluberski, promoted in December to vice president of media sales for the CPG home-products vertical, from national sales director, is adding the food and beverage vertical to his portfolio.

Flaccavento and Sluberski are part of an award-winning sales team, which was recently ranked #1 for advertiser satisfaction among digital advertising networks by Advertiser Perceptions.

About Tremor Video, Inc.
New York-based Tremor Video, Inc. has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Munich, Singapore, and Toronto. It has two operating divisions that provide complementary media and advertising services:

Tremor Video, established in 2005, provides video advertising services through its media network on four screens: connected TV, computers/laptops, mobile phones, and tablets. On behalf of brand marketers and agencies, the company uses proprietary technology to serve video ads to the right people at the right time in brand-safe environments. It can do this through its direct relationships with hundreds of premium-quality publishers of which more than 200 have chosen Tremor Video as the only outside party to sell their digital ad inventory. Tremor Video pioneered the cost-per-engagement (CPE) pricing model, helping agencies and brands to get more for their brand-marketing dollar by making video ad units interactive and inviting. For more information, tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

VideoHub was established in 2011 by Tremor Video, Inc. to fill an unmet need among brand marketers, media agencies, and publishers for a simple way to measure, verify, and analyze the effectiveness of video advertising campaigns. VideoHub is the first video ad platform to have integrated Nielsen’s Online Campaign Ratings, which provide demographic ratings for online ad campaigns. Going one step further, VideoHub uses proprietary technology to analyze multiple variables that explain ad reach in the context of how, when, where, and why people engage with a video ad campaign. Its robust, flexible platform simplifies operations, provides actionable insights, and eliminates the need for multiple third-party products. Brand marketers, media agencies, and publishers around the world are integrating the platform into their own operations to gain true transparency into their video advertising. For more information, visit videohub.com and follow VideoHub on Twitter, Facebook and LinkedIn.

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Media Contact:
Sally O’Dowd
Sr. Director, Corporate Communications
Tremor Video, Inc.
646-278-7416
sodowd@tremorvideo.com

Investment in Sales and Marketing/Communications Follow Hire of Lauren Wiener as President, Global Sales and Marketing

New York, NY, December 20, 2012 – Tremor Video Inc. — a video advertising technology company that provides a full suite of media and digital advertising services to publishers, brand marketers and ad/media agencies — is investing heavily in its sales and marketing departments with the appointment of its first head of corporate communications and two senior-level promotions. The moves follow the company’s October appointment of Lauren Wiener as president, global sales and marketing.

PR veteran Sally O’Dowd has joined as head of corporate communications. She served most recently as VP at New York-based DiGennaro Communications and has held senior communications roles at several Publicis Groupe agencies in Chicago and Paris. In this newly created position, O’Dowd oversees Tremor Video’s global corporate communications, thought leadership content and social media, and serves on the company’s management team. She also runs communications efforts for VideoHub, the company’s ad platform used by media agencies and publishers to operationalize video ad buys/sales and measure advertising effectiveness. She reports directly to Chief Marketing Officer and executive team member Melinda McLaughlin.

The company has also promoted two executives in the Sales and Marketing departments. Noelle Cleary has been promoted to vice president of global marketing from senior director. Three years ago she joined ScanScout, the company acquired in 2010 by Tremor Media that has since become Tremor Video. She oversees both corporate and sales marketing globally, marketing creative services, and marketing for VideoHub. She is also on the company’s management team and reports to McLaughlin.

Paul Sluberski has been promoted to vice president of sales (CPG — household goods, health and beauty) from national director. Sluberski, also a member of the management team, has been with the company for almost six years and has steadily increased his division’s revenue with the addition of several large corporate accounts. He reports to Chief Revenue Officer and executive team member Randy Kilgore.

The investments in sales and marketing are designed to fuel Tremor Video’s already aggressive growth and industry recognition. Revenue is growing at a double-digit year-over-year rate. In September, Tremor Video was ranked 13th on The Wall Street Journal’s list of the Top 50 U.S. Start-Ups backed by venture capital. In May, The Festival of Media named VideoHub “MAP Hot Company of the Year.”

In its seven-year-old history, Tremor Video has pioneered cost-per-engagement (CPE) online ad-buying models and is the first and only provider to offer such pricing for mobile video ads. With this model, the brand advertiser pays only when a viewer engages with an ad.

Also differentiating the company from all other video competitors are its direct relationships with hundreds of premium-quality publishers. Of those, more than 170 publishers have chosen Tremor Video as the only outside party to sell this digital ad inventory. Advertisers who buy their video media through Tremor Video are thus assured that their ads are seen in the context of quality, trusted content. Comedy Central, The History Channel, Men’s Health, National Geographic, Parenting, The New York Times, VH1, and Women’s Health are just a few of the top-tier publishers with whom Tremor Video has exclusive arrangements.

About Tremor Video Inc.
New York-based Tremor Video Inc. is ranked 13th on The Wall Street Journal’s list of the top 50 U.S. start-ups funded by venture capital. The company has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco, with international offices in London, Munich, Singapore and Toronto. It has two operating divisions that provide complementary media and advertising services:

Tremor Video, founded in 2005, provides video advertising services on four screens: connected TV, computers/laptops, mobile phones and tablets. On behalf of brand marketers and agencies, the company uses proprietary technology to serve video ads to the right people at the right time in brand-safe environments. It can do this through its direct relationships with hundreds of premium-quality publishers of which more than 170 have chosen Tremor Video as the only outside party to sell their digital ad inventory. Tremor Video pioneered the cost-per-engagement (CPE) pricing model, helping agencies and brands to get more for their brand-marketing dollar by making video ad units interactive and inviting. For more information, visit tremorvideo.com and find us on Twitter, Facebook and LinkedIn.

VideoHub was founded in 2011 by Tremor Video Inc. to fill an unmet need among brand marketers, media agencies and publishers for a simple way to buy, measure, verify and analyze the effectiveness of video advertising campaigns. VideoHub is the first video ad platform to have integrated Nielsen‘s Online Campaign Ratings, which provide demographic ratings for online ad campaigns. Going one step further, VideoHub uses proprietary technology to analyze multiple variables that explain ad reach in the context of how, when, where and why people engage with a brand’s video ad campaign. Its robust, flexible platform simplifies operations, provides actionable insights, and eliminates the need for multiple third-party products. Media agencies and publishers around the world are integrating the platform into their own operations to gain true transparency into their video advertising. VideoHub was named the Festival of Media’s “MAP Hot Company of the Year 2012.” For more information, visit videohub.com and follow us on Twitter, Facebook and LinkedIn.

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Media Contact:
Sally O’Dowd
Sr. Director, Corporate Communications
Tremor Video
646-278-7416
sodowd@tremorvideo.com

Walker Is First U.K. Media Agency to Adopt U.S.-Based Digital Video Ad Platform

London, UK and New York, NY, December 19, 2012 – London-based Walker Media, an offline and online media-planning and buying agency serving some of the U.K.’s most iconic brands, has agreed to license VideoHub for Advertisers to inform and optimize its media campaigns.

VideoHub — a division of Tremor Video Inc. — is a platform that media agencies use to buy, measure, verify and analyze video advertising campaigns. Walker Media will use the platform to operate all of its video ad buys and measure performance. While this marks the first U.K. media-agency deal for VideoHub, U.K. advertisers using Tremor Video to buy media have been benefiting from VideoHub analytics since the platform was launched last year.

VideoHub is the first video ad platform to have integrated Nielsen’s Online Campaign Ratings, which give media planners and buyers a consistent measurement metric for digital and traditional media. Nielsen launched OCR in the U.K. in October.

The incorporation of data from Nielsen Online Campaign Ratings into VideoHub marries the standard GRP metric used in TV advertising to online video performance. The collaboration gives advertisers a single metric for their gross reach — the total number of people exposed to an ad — and effective reach — more granular insight into the quality of the ad exposure and performance across screens. Now, marketers can understand the factors directly driving performance against a given audience.

“These combined capabilities sealed the deal with VideoHub,” said Jon Horrocks, screen managing partner at Walker Media, whose clients include Marks & Spencer, KFC and Dixons Retail.

“Insight into how consumers engage with our clients’ video advertising is critical to our understanding of what success looks like in a growing digital channel. That’s why we turned to VideoHub,” Horrocks said. “VideoHub’s London and New York teams are unmatched when it comes to understanding the consumer and technological dynamics driving the video advertising marketplace. Their unique integration with Nielsen directly benefits us and our clients, for we have all the requisite data on one dashboard. We are going to plainly see where ads are most effective.”

Horrocks noted that the first campaigns to be measured by VideoHub’s analytics are those for M&S. ”We will now be able to track all of our video activity holistically, which enables us to look at total reach and frequency across key demographics,” he said. ”Now we can answer the critical question ‘Why are some people engaging more than others, and how can we find more people just like them?’”

Combined Power of VideoHub and Nielsen
Said James Oates, Nielsen U.K.’s managing director for digital: “Nielsen Online Campaign Ratings provide the world’s most robust measure of online campaign performance in terms of reach, frequency and GRPs — the same metrics used and trusted by advertising planners of TV campaigns. VideoHub was the first to build our tools into its digital video platform in the U.S. and we are delighted that this service is now available to clients in the U.K., beginning with Walker Media.”

Using proprietary technology, VideoHub complements Nielsen’s reach analytics with 14 variables that explain how and why people engage with video advertising. For example, some people may engage with an ad because it is running on a trusted news site, while others may be more piqued to engage during certain times of day. In fact, people during a recent U.S. campaign watched more long-form ads during late afternoon and prime time than during other times of day.

Publisher name and day-part are just two of the 14 variables that VideoHub measures when assessing how and why people engage with video advertising. The variables provide more insight into viewer behavior than demographics can on their own.

“On behalf of the VideoHub organization, I want to thank the Walker Media team for their business and for partnering with us as pioneers in video,” said VideoHub General Manager Anthony Risicato. “All of us — Walker, Nielsen, VideoHub — are first-movers in one way or another. Together, we are going to push the boundaries, delivering measurable results for our clients while capturing the hearts and minds of consumers through the power of sight, sound and motion.”

About Tremor Video Inc.
New York-based Tremor Video Inc. is ranked 13th on The Wall Street Journal’s list of the top 50 U.S. start-ups funded by venture capital. The company has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco, with international offices in London, Munich, Singapore and Toronto. It has two operating divisions that provide complementary media and advertising services:

Tremor Video, founded in 2005, provides video advertising services on four screens: connected TV, computers/laptops, mobile phones and tablets. On behalf of brand marketers and agencies, the company uses proprietary technology to serve video ads to the right people at the right time in brand-safe environments. It can do this through its direct relationships with hundreds of premium-quality publishers of which more than 170 have chosen Tremor Video as the only outside party to sell their digital ad inventory. Tremor Video pioneered the cost-per-engagement (CPE) pricing model, helping agencies and brands to get more for their brand-marketing dollar by making video ad units interactive and inviting. For more information, visit www.tremorvideo.com and find us on Twitter, Facebook and LinkedIn.

VideoHub was founded in 2011 by Tremor Video Inc. to fill an unmet need among brand marketers and media agencies simple way to buy, measure, verify and analyze the effectiveness of video advertising campaigns. VideoHub is the first video ad platform to have integrated Nielsen’s Online Campaign Ratings, which provide demographic ratings for online ad campaigns. Going one step further, VideoHub uses proprietary technology to analyze multiple variables that explain ad reach in the context of how, when, where and why people engage with a brand’s video ad campaign. Its robust, flexible platform simplifies operations, provides actionable insights, and eliminates the need for multiple third-party products. Media agencies and publishers around the world are integrating the platform into their own operations to gain true transparency into their video advertising. VideoHub was named the Festival of Media’s “MAP Hot Company of the Year 2012.” For more information, visit www.videohub.com and follow us on Twitter, Facebook and LinkedIn.

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Media Contact:
Sally O’Dowd
Sr. Director, Corporate Communications
Tremor Video
646-278-7416
sodowd@tremorvideo.com