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Cost-Per-Engagement Use Spreads as Marketers Turn to Digital Video as TV Make-Good

December 21, 2012 by Daisy Whitney

“About 20% of Tremor Video advertisers are now buying ads on a cost-per-engagement basis, up from virtually none a little more than a year ago, says Lauren Wiener, President, Global Sales and Marketing at the digital video ad technology company during an interview with Beet.TV.”

Read the full story and watch the video at Beet.tv

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