November 29, 2012 by Brian Morrissey
“Is Federated Media’s move away from direct selling of standard display ads a harbinger of change or not?…
Jason Krebs, chief media officer, Tremor Video
I don’t see this as any particular bellwether moment for the digital media business. John Battelle is a genius at taking advertorials (renamed microsites for the Web), and getting it called the much hipper ‘conversational marketing.’”
Read the full story at DigiDay.
