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NEW FINDINGS: “Are native ads really more effective than banner ads?” and other eye-popping stats

 

May 3, 2013 by Bethany Simpson

“The following are some of the highlights presented this morning [at the IAB NewFronts Insights Breakfast]  by IPG Media Labs, Sharethrough, comScore, Crackle, Yahoo, Tremor Video, and ShareThis.

Don’t be daunted by the length of this blog. These are powerful research findings.”

Read the full story at iMedia Connection.

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