January 11, 2013 by Lauren Johnson
Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must… [Interactive] opportunities give the user the opportunity to raise his hand and say ‘Yes, I’m interested in your brand,’ and identify himself as your key target audience,” said Sarah Nagle, Northeast regional sales manager of mobile and connected TV advertising at Tremor Video, New York.”
Read full story at Mobile Marketer.
