November 11, 2011 by Daisy Whitney
An online video buy may soon include connected TVs as a de rigueur portion of the campaign. Online video network Tremor Video is the latest online video network to expand deeper into connected TVs, and has added a series of Internet TV partners to its network of publishers.
Tremor’s move to include connected TVs as part of its advertising proposition follows on the heels of YuMe’s recent deal with LG to run Toyota ads. Similarly, entertainment discovery service Rovi has been powering ads on connected TVs from Sony and Samsung.
Read the full story at MediaPost.
