Digital Advertising Veteran Joins Leading Video Technology Company
New York, NY, December 12, 2011 – Tremor Video, the largest independent online video technology company, today announced that it has added Todd Sloan as Chief Financial Officer. Sloan, whose experience at public and private digital media companies includes corporate development and mergers and acquisitions, will oversee all of Tremor Video’s finances.
Sloan comes to Tremor Video with more than a decade of experience as CFO for leading digital marketing companies, including publicly traded companies like NetRatings, Inc. (NASDAQ: NTRT), and About.com (NASDAQ: BOUT), where Sloan played an instrumental role in managing acquisitions, initial public offerings, and investor relations. Most recently, as CFO of AdKeeper, he helped launch and grow a transformative online ad technology company that lets consumers save ads of their choosing to view later. He has also served as CFO of Operative Media and Heavy.com.
“As we continue to build more relationships with leading brand advertisers, it’s the perfect time to add a seasoned CFO like Todd to our team,” said Bill Day, CEO of Tremor Video.
“Following our recent $37 million funding round, we’ll be relying on Todd’s skills in corporate development to explore M&A opportunities and execute our growth strategy.”
“Online advertising has grown substantially over the past decade, but no area is poised to take off quite like video,” said Sloan. “Tremor Video has a unique position at the very top of the video ad market, and I’m excited to join their executive team and help them stay there.”
About Tremor Video
Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers. Widely regarded as the leader in online video advertising technology, the company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. In addition, Tremor Video’s award-winning SE2 technology gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Founded in 2005, Tremor Video is backed by top-tier investors, including Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst, Keating Capital, Meritech Capital Partners, Time Warner Investments, and W Capital Partners.
VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit VideoHub.tv.