Chief Marketing Officer Crafted “Watch It Work” Messaging, Spearheaded New Brand Name, Identity, and Positioning
New York, NY, December 12, 2011 – Tremor Video, the largest independent online video technology company, today announced that Chief Marketing Officer Melinda McLaughlin has been promoted to Senior Vice President, Chief Marketing Officer.
McLaughlin led Tremor Video’s new brand efforts earlier this year, positioning it as the leader in digital video advertising, months after the company, then called Tremor Media, combined with ScanScout. She will continue to oversee all marketing and research efforts for Tremor Video, and will now report directly to CEO Bill Day.
Before joining Tremor Video in January, McLaughlin spent more than a decade at A+E Networks, where she held a number of sales, marketing and consumer insight positions. She last served as SVP of Corporate Marketing, where she was responsible for leading the AEN in-house agency, portfolio ad sales marketing and defining the new global company positioning, brand and identity post merger with Lifetime Networks.
“Melinda joined our team shortly after Tremor Media combined with ScanScout, and in that short timeframe she successfully branded our company as the market leader in digital video advertising,” said Bill Day, CEO of Tremor Video.
“Thanks to her and her team, marketers in all verticals are aware of Tremor Video’s name and our ‘Watch it Work’ value proposition.”
“It’s fantastic to be given the opportunity to completely rebrand a company, creating a new identity and message,” said McLaughlin. “Online video advertising is a rapidly-evolving, highly creative medium, and I look forward to continuing to work with my team to ensure that Tremor Video leads this segment and provides robust benefits to brand marketers.”
About Tremor Video
Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers. Widely regarded as the leader in online video advertising technology, the company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. In addition, Tremor Video’s award-winning SE2 technology gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Founded in 2005, Tremor Video is backed by top-tier investors, including Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst, Keating Capital, Meritech Capital Partners, Time Warner Investments, and W Capital Partners.
VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit VideoHub.tv.