April 16, 2013 by Jack Neff

“… demographics increasingly drive pricing in online video—especially when they’re the 18-to-34 “light TV viewership” demo, said Lauren Wiener, global president of sales and marketing at Tremor Video.

That’s because marketers and agencies increasingly are using Nielsen’s Online Campaign Ratings to buy online video to round out their TV buys, she said.

The rise of digital demo-buying comes despite recent Tremor Video research across more than a million users showing demographics have less impact on the engagement or purchase intent driven by online video than any other factor measured. Demos meant far less even than such factors as operating systems or browser type used.”

Read the full story at Advertising Age.

April 10, 2013 by Erika Schnitzer

“The finalists have been decided for the Digiday Awards, which honors overall excellence and breakthrough achievement in digital publishing, branded content and advertising technology….

There was a four-way tie in the Best Branding Campaign B2B category: Edelman Digital for Adobe Creative Cloud, Digital Influence Group and Skyword for IBM’s Midsize Insider, Traction for Accountemps’ Robert Half International, and Viewpoint Creative and Tremor Video for “The Quest for the Holy Grail.”

Read the full story at Digiday.

April 10, 2013 by Jack Marshall

“Tremor Video, for example, has TV dollars firmly in its sights with its recent “TV with benefits” marketing push. Its campaign site plays down the fact that it’s selling online video and instead describes the opportunities for marketers to “buy more TV,” and to pair their brand messages with “the most desired, TV-like content available.”

Read the full story at Digiday.

April 5, 2013 by Mark Walsh

“In a panel discussion focusing on whether “it’s all video now” for media planners across TV, online and devices, executives suggested there are still clear differences across platforms. Randy Kilgore, Chief Revenue Officer, Tremor Video, said it’s all video to him, but there’s a “disconnect” with people who determine budgets, indicating TV still gets the lion’s share of ad dollars.”

Read the full story at MediaPost.