Promotes Anthony Flaccavento to National Sales Director of Entertainment and Spirits
New York, NY, March 25, 2013 – Tremor Video, Inc., a digital video advertising and analytics company, has hired senior professionals in its legal and recruitment departments. The company has also promoted Anthony Flaccavento to national sales director, entertainment and spirits, for its Tremor Video division. This division encompasses the media and creative side of the business that builds digital video ad campaigns for Fortune 500 brands.
“We are serving an expanding roster of media agencies and brands interested in increasing their investment in the digital video ad channel and analyzing the performance of their video campaigns,” said Tremor Video, Inc. CEO Bill Day. “These appointments and promotions will better enable us to serve the growing and maturing digital video ad market. We believe this market is increasingly being considered a key channel for fostering consumer engagement, building product consideration, and increasing purchase intent. We send a resounding welcome to the senior professionals who have joined our team and a warm congratulations to those who have been promoted.”
Legal and Recruitment Executives Fill New Positions
The company has named Aaron Saltz associate general counsel, reporting directly to Adam Lichstein, chief operating officer and general counsel. Saltz, taking on a new position, is responsible for implementing and overseeing corporate governance and compliance programs and counseling on matters of employment, labor, real estate and intellectual property law. He works directly with senior management on a broad range of corporate initiatives, including financing and acquisition transactions, and with business teams to negotiate, draft, and execute complex transactions. Saltz works with outside counsel to oversee litigation matters and provide support to foreign offices.
Saltz joins the company from law firm Skadden, Arps, et. al., where he spent the last seven years as a corporate law associate. He earned his B.A. degree from Cornell University and his J.D. from Harvard Law School.
The company has also named Doug DeSimone international director of talent acquisition for its two divisions — Tremor Video and VideoHub, an enterprise analytics platform. It is a new position. DeSimone, who has been consulting with the company for several months, reports to Sharon Grundfast, VP of human resources. DeSimone oversees talent forecasting, recruitment strategies including social media and asynchronous video interviews, relationships with candidates, and systems for measuring and benchmarking HR practices. Working in partnership with the company’s marketing and communications team, he directs the company’s employer branding initiatives as well. (For a list of Tremor Video/VideoHub open positions, click here.)
DeSimone was most recently a recruiting consultant for Major League Baseball Advanced Media’s mobile product and mobile engineering teams. Bringing a wealth of experience in the digital media field, he has also recruited and built teams for connected TV company Boxee and social music service Turntable.fm.
Sales Promotions to Reflect Growing Demand
Tremor Video has promoted Anthony Flaccavento to national director of entertainment and spirits sales from East Coast sales director, entertainment. Flaccavento, who joined Tremor Video’s New York office in August 2011, oversees relationships with clients such as Showtime, HBO, A&E and AMC. He reports to Abbey Thomas, vice president of entertainment sales, who is based in Los Angeles. Flaccavento now manages sales teams on both coasts.
In other Sales Department news, Paul Sluberski, promoted in December to vice president of media sales for the CPG home-products vertical, from national sales director, is adding the food and beverage vertical to his portfolio.
Flaccavento and Sluberski are part of an award-winning sales team, which was recently ranked #1 for advertiser satisfaction among digital advertising networks by Advertiser Perceptions.
About Tremor Video, Inc.
New York-based Tremor Video, Inc. has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Munich, Singapore, and Toronto. It has two operating divisions that provide complementary media and advertising services:
Tremor Video, established in 2005, provides video advertising services through its media network on four screens: connected TV, computers/laptops, mobile phones, and tablets. On behalf of brand marketers and agencies, the company uses proprietary technology to serve video ads to the right people at the right time in brand-safe environments. It can do this through its direct relationships with hundreds of premium-quality publishers of which more than 200 have chosen Tremor Video as the only outside party to sell their digital ad inventory. Tremor Video pioneered the cost-per-engagement (CPE) pricing model, helping agencies and brands to get more for their brand-marketing dollar by making video ad units interactive and inviting. For more information, tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
VideoHub was established in 2011 by Tremor Video, Inc. to fill an unmet need among brand marketers, media agencies, and publishers for a simple way to measure, verify, and analyze the effectiveness of video advertising campaigns. VideoHub is the first video ad platform to have integrated Nielsen’s Online Campaign Ratings, which provide demographic ratings for online ad campaigns. Going one step further, VideoHub uses proprietary technology to analyze multiple variables that explain ad reach in the context of how, when, where, and why people engage with a video ad campaign. Its robust, flexible platform simplifies operations, provides actionable insights, and eliminates the need for multiple third-party products. Brand marketers, media agencies, and publishers around the world are integrating the platform into their own operations to gain true transparency into their video advertising. For more information, visit videohub.com and follow VideoHub on Twitter, Facebook and LinkedIn.
Sr. Director, Corporate Communications
Tremor Video, Inc.