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MMA Releases Mobile Video Benchmarks

April 24, 2014

Author: Mandy Albers

The Mobile Marketing Association (MMA) has released its first ever mobile video benchmark study, in partnership with companies including Tremor Video.The study focused on three key measures: Click Through Rates (CTR), Completion Rates and Non-Skippable vs. Skippable Ads. These criteria were evaluated through Ad Unit Length, Ad Format, as well as Time of Day, In-App vs. mobile, iOS vs Android and comparisons of phone usage vs. tablets. The study revealed very high completion rates (90+%) for mobile video.

Read more about Adweek's take on the study and results here.

Tags: research technology MMA

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