Insights

WE UNDERSTAND

VIDEO BRAND PERFORMANCE

BETTER THAN ANYONE.

APPLY INTELLIGENCE TO INFLUENCE

Instincts and gut only get you so far. We apply data-driven perspectives to continuously innovate, move our industry forward, and solve the most pressing challenges brands face.

MEASURING WHAT MATTERS TO BRAND PERFORMANCE

WATCHING IS SHOPPING

Think TV ads are more important than video for beauty and home improvement shoppers? See our surprising infographics for more.

VIDEO’S ROLE IN CONSUMERS’ LIVES

Dive into the three trends that impact the way people around the globe experience technology, video, and advertising. Experience Video Lives ’13.

THE FUTURE OF VIDEO IS MOBILE


FEATURED TECHNOLOGY NEWS

A TV BUYER’S WISH LIST FOR VIDEO

“TV dollars will truly start to flow when premium programmatic addresses three core elements. While premium programmatic with a GRP foundation is the means, brand performance is now the better end.”

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CASE STUDY

ENGAGEMENT DRIVES PURCHASE INTENT LIFT

52 campaigns. 14 industries. 6% higher purchase intent among viewers who engaged with interactive video ads versus those who passively watched.


LEADERSHIP SPOTLIGHT

Ryan van fleet

insights and analytics

"Content consumption habits aren't changing, it's just where and how the content is being viewed."

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  • Watching is Shopping: Home Improvement

  • Video Insights Report

    400 billion data points tell the real story.

  • Join Our Research Team

    If you dream in video and have razor-sharp analytic skills, let’s talk.

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