The Drum Highlights New Offerings for UK Advertisers
March 13, 2014
Today The Drum covered two major announcements we're making that will give UK advertisers more options when they work with Tremor Video.
First, we're introducing our suite of guaranteed performance-based pricing models for in-stream video, which will allows advertisers to only pay when a consumer meets their pre-determined objective such as viewing a video ad to completion in a player that is 100% in-view.
We're also extending average viewability percentage as a part of standard reporting for every campaign, at no additional cost, to our UK media network clients. We're able to provide such metrics because our proprietary technology, VideoHub®, became the first video advertising technology to be accredited for average viewability percentage by the Media Rating Council (MRC) in May 2013.