Tremor Video Granted Patent for Optimizing Video Advertising
Feb 13, 2014
Validates the Company’s Guarantee to Deliver on Brand Performance Goals
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced it has been issued U.S. Patent No. 8,615,430, dated December 24, 2013, by the United States Patent and Trademark Office for methods and apparatus for optimizing advertisement allocation. The patent relates to Tremor Video’s sophisticated algorithm that optimizes an advertiser’s video campaigns in real time towards guaranteed brand-centric metrics such as cost-per-engagement and cost-per-100% viewable & 100% complete.
“Being granted this patent recognizes the intelligence that goes into our ad decisioning and validates the core of what we do at Tremor Video,” said Steven Lee, Chief Technology Officer. “This patent further enhances our ability to deliver for brand advertisers. The related technology allows Tremor Video to respond to the best available ad calls and avoid wasting high-performing inventory.”
This patent relates to the process that is continuously learning and optimizing the delivery of ads to maximize campaign performance for brand objectives. Tremor Video’s technology is unique because it balances performance with reach goals of advertisers while ensuring delivery of an ad to the right person, at the right time, in a brand-safe environment. Such technology allows Tremor Video’s clients to optimize towards brand performance in ways they never could before.
To read all of the details on U.S. Patent No. 8,615,430, visit the United States Patent and Trademark Office's website.
About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
Tremor Video Corporate Communications