Tremor Video Expands Consumer Packaged Good Sales Team with the Addition of Michael Colarossi
May 12, 2014
Industry Veteran has More than 15 Years Experience with Fortune 500 Marketing Executives
Tremor Video, Inc. (NYSE: TRMR), an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, today announced that Michael Colarossi has been hired as National Sales Director, Consumer Packaged Goods (CPG). A digital marketing executive for more than 15 years, Michael’s Fortune 500 expertise will allow him to further expand Tremor Video’s relationships with the world’s leading consumer brands as well as broaden current client arrangements through expanded partnerships and new strategic alliances. He will report to Paul Sluberski, Vice President of Sales, CPG and be based in Tremor Video’s headquarters in New York City.
“Technology is transforming the ad industry and how, when and where consumers engage with video,” said Mr. Sluberski. “It’s fertile ground for marketers as they learn how to best leverage technology to get closer to the right consumers and understand the impact of their campaigns across all screens. Michael’s extensive video experience and deep ties with leading consumer brands will advance our goal of helping customers optimize this new landscape.”
During his career, Michael has working with a wide range of global consumer brands including Kellogg, Kimberly Clark, P & G and SC Johnson. Working with Walmart Digital for more than seven years, he lead a team that produced a increased in sales for the Walmart in-store TV network as well as a team that generated a significant increase in new business sales for Walmart.com in just one year.
Michael began his career at Unilever and spent more than 10 years at Alloy Media & Marketing. He also served as Director, Media Sales at iVillage.com, an online community for women that reaches 30 million monthly visitors. He came to Tremor Video from Owner IQ, a pioneer in path-to-purchase media.
With several years of in-house experience at major consumer brands, Michael adds a depth to Tremor Video’s CPG sales providing insight and understanding of the unique needs and demands of brand marketing executives. This, combined with his technology and video experience in leadership roles, will enable him to identify opportunities that go beyond the traditional needs of consumer marketing executives.
About Tremor Video
Tremor Video (NYSE: TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our proprietary technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
Forward Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to additions or changes in personnel, or the growth or adoption of Tremor Video’s solutions. Important factors that could cause actual results to differ materially include: the ability to successfully integrate and retain personnel, and the effectiveness of personnel; the impact of technological development and competition; market acceptance of Tremor Video’s products or services; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; development of new solutions and technologies or enhancements to existing solutions and technologies; global economic conditions; growth of the online video advertising market; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
Public Relations Contact:
Tremor Video Corporate Communications