Tremor Video Forms Exclusive Partnership with Meredith Digital
December 16, 2013
Continues to Build the Widest, Deepest Array of Exclusive Premium Publisher Library for Brand Advertisers
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced that it has reached agreement with Meredith Corporation (NYSE:MDP) to serve as its exclusive third party partner to monetize their unsold desktop pre-roll inventory.
Under the terms of the agreement, Meredith Digital’s video inventory on sites including Allrecipes.com, BHG.com and Parents.com will only be available through Tremor Video’s and Meredith Digital’s sales forces. Partnerships such as these have enabled Tremor Video to create a robust online video ecosystem of over 500 premium websites and mobile applications.
“Meredith Digital is the leader in reaching women online, and we’re proud to add them to our growing list of exclusive publishing partners,” said Lauren Wiener, President of Global Sales and Marketing at Tremor Video. “Their high-quality, brand-safe lifestyle content and engaged audiences are highly desirable to our advertising partners and we look forward to a fruitful relationship.”
Meredith Digital connects 50 million passionate women with the information they need and the inspiration they want across web, mobile, video and social platforms. They mobilize women to live their dreams—and everyday life in between—with dynamic content around food, family, home and lifestyle. Their powerful combination of premium brands, data and scale offers marketers a unique opportunity to drive meaningful interactions and valuable transactions.
“Creating meaningful experiences online and maximizing revenue across Meredith Digital’s properties are our top priorities,” said Andy Wilson, Chief Digital Officer for Meredith. “Tremor Video brings engaging ads that people love from a variety of top-tier advertisers, and we’re glad to partner with them.”
Tremor Video continuously strives for the optimal balance of scale and premium content by way of its relationships with rigorously vetted, premium video publishers, over 200 of which partner with Tremor Video on an exclusive basis.
About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
About Meredith Corporation
Meredith Corporation (www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Allrecipes, EatingWell, Fitness, More, American Baby, Every Day with Rachael Ray and FamilyFun – along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, food, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, digital, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.
Tremor Video Corporate Communications
Meredith National Media Group