Tremor Video Nabs Top Spot in Advertiser Satisfaction for Second Straight Year
February 05, 2014
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, has been recognized as the digital ad network with the highest advertiser satisfaction in Advertiser Perceptions’ 2013 Highest Rated Media Brands. This marks the second consecutive year that Tremor Video has received this honor.
At Tremor Video we are committed to providing our advertising partners with great customer service and results that drive brand health, and this recognition shows that we are delivering on those objectives,” said Randy Kilgore, Chief Revenue Officer at Tremor Video. “We are honored to be named the leader in satisfaction for the second year in a row and will continue to deliver for our partners.”
Tremor Video’s focus on brand-centric video technology and its unique approach to exclusively partnering with premium content sites enables marketers to directly map video advertising to brand metrics. The company recently announced a suite of performance-based pricing models aimed at meeting marketers’ full range of brand objectives, with the ultimate goal of making TV and online video work together seamlessly. Buying options such as these make it easy for TV buyers to enter the digital world confidently with guaranteed metrics around awareness, full viewability and full completion, while also offering buyers a way to purchase guaranteed impact on brand health metrics such as engagement, consideration, perception and intent.
Advertiser Perceptions, a leader in research-based advertiser insight, surveys thousands of leading advertisers (agencies and marketers) in the United States to gather their opinions and perceptions of the media brands they are considering for advertising. Through the Advertiser Intelligence Reports (AIR), these advertiser opinions provide the basis for insight-metrics used to gauge media brand and media company performance.
About Advertiser Perceptions, Inc.
Advertiser Perceptions is the world leader in providing media company executives with the research-based advertiser insight and guidance necessary for strengthening their brands, improving their advertiser satisfaction and increasing their advertising sales. We specialize in determining, analyzing and communicating what advertisers think — their plans, opinions and motivations.
Our proprietary panel of media decision makers is one of the largest in the world. The proven advertiser survey and questionnaire development method we employ ensures optimal response. We possess more than 10 years of media decision-making trends and buying norms. Focus and media industry expertise enables us to effectively analyze and accurately interpret the research that we conduct on behalf of our clients who represent most of the world’s largest media companies.
About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
Tremor Video Corporate Communications