Understanding CTV Today & Tomorrow

In order to provide brands and media agencies with insights into how best to leverage CTV, Tremor Video & Unruly conducted a new research study to learn more about how advertisers are currently thinking about the opportunities, challenges and effectiveness of the fast-emerging CTV medium, within the broader context of their marketing mix.

Key findings:

  • 85% of those surveyed say CTV is a key part of their video advertising strategy
  • 90% of respondents plan to increase their 2021 CTV budgets, with an average increase of 53%
  • 75% of respondents believe that CTV has been more important to their business’ marketing success during the COVID-19 pandemic
  • and more!

Download the full report today!

Download Our 2021 CTV Advertiser Insights Report!

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