In order to provide brands and media agencies with insights into how best to leverage CTV, Tremor Video & Unruly conducted a new research study to learn more about how advertisers are currently thinking about the opportunities, challenges and effectiveness of the fast-emerging CTV medium, within the broader context of their marketing mix.
- 85% of those surveyed say CTV is a key part of their video advertising strategy
- 90% of respondents plan to increase their 2021 CTV budgets, with an average increase of 53%
- 75% of respondents believe that CTV has been more important to their business’ marketing success during the COVID-19 pandemic
- and more!
Download the full report today!