Nexxen

Q&A: VIDAA and Nexxen on Unlocking Smart TV Advertising

Linkedin Icon-xtwitterlogo-black As Connected TV (“CTV”) reshapes the manner in which audiences engage with content, one piece of advertising real estate is emerging as a powerful gateway for brand discovery: the Smart TV home screen. In this Q&A, we speak with Amit Dadush, Managing Director at VIDAA, and Ally Appelbaum, Vice President, Global CTV Partnerships at Nexxen, to explore the value of these placements — from design and targeting, to user experience and creative strategy — and what brands need to know to get the most out of them. Amit Dadush Managing Director VIDAA Ally Appelbaum Vice President, Global CTV Partnerships Nexxen Let’s start with the basics—why are Smart TV native placements becoming such a coveted space for advertisers today? Amit: At the end of the day, it comes down to attention. When people land on the CTV home screen, they’re not scrolling aimlessly — they’re focused on choosing what to watch. That makes it one of the few environments where you have undivided, intentional engagement. Add to that the size and prominence of the TV in the living room, and you’ve got a placement that naturally carries weight for advertisers. Ally: Think about it — before someone hits play, they’re actively browsing. Nielsen says viewers spend over 10 minutes on these screens deciding what to watch. That’s a huge window of attention. If your brand shows up during that moment of decision-making, in a space that feels natural to the TV experience, you meet viewers when they’re most open to discovering something new. How do you balance the need for impactful advertising with maintaining a seamless and user-friendly experience on the home screen? Amit: We flip the script. Legacy TV advertising was a blunt instrument, and our model is built on precision. By using data to ensure the right ad reaches the right household at the right time, we serve fewer, more relevant ads. This isn’t a balance; it’s an upgrade. It transforms advertising from an interruption into a valuable part of the experience. Ally: I agree, relevance is everything. With Nexxen’s suite of audience targeting solutions including exclusive access to VIDAA ACR data, we can make sure ads feel engaging to the independent viewer rather than feeling out of place or intrusive. And when the creative is designed to blend with the environment, it doesn’t disrupt browsing — it enhances the experience by surfacing content or products that fit in the moment, so no impression is wasted. From a data and targeting standpoint, what makes Smart TV native placement ads so valuable? Ally: What makes these placements so valuable is the transparency you get from them. Because they’re tied to ACR data, advertisers don’t just know their message was shown — they can actually see how households respond, what drives engagement and how that ties back to outcomes. It turns these touchpoints into a measurable, data-rich part of the campaign, not just a branding play. Amit: I’d build on that by saying it’s also about timing. These placements show up right at the moment when people are deciding what to watch. Before they’ve opened an app or picked a show, they’re more open to discovery — which makes this the point of maximum influence. Other ads come later in the journey; Smart TV native placements sit right at the entrance. How do you see the role of native placements evolving as CTV platforms become more personalized and content-rich? Amit: Its role will only become more central. The home screen will evolve from a static menu into a dynamic, intelligent curator. It will anticipate what you want to watch based on who’s in the room and the time of day. Advertising will seamlessly integrate into these personalized recommendations, becoming a service that helps you discover new content, not just a promotion. Ally: From our side, the exciting part is how the data will evolve right along with it. As these placements get more personalized, the signals we can capture — like viewing patterns, time-of-day habits, even content preferences — give advertisers a much clearer picture of what’s working. That means campaigns won’t just be more relevant for viewers, they’ll also be smarter for brands, with data feeding back into targeting and measurement in near real time. It’s personalization that benefits both sides. Are there any misconceptions advertisers have about Smart TV native placement inventory or its impact? Ally: I think one misconception is that these placements are just background noise — like digital billboards on a screen. People spend time here making decisions, and that means they notice what’s in front of them. Another one I hear is that ads in this space feel intrusive, but when the creative is designed well and the targeting is on point, it actually feels like part of the experience. Amit: I’d add that some advertisers underestimate how active this environment really is. These placements influence what people choose to watch or download in the moment, and we have the data to show the lift they create — whether that’s brand consideration or direct action. They’re far from a “nice-to-have.” They can be a pivotal part of the path to conversion. VIDAA has seen impressive global growth. How does this scale influence the opportunities you offer advertisers—and how does your collaboration with Nexxen unlock even more value? Amit: Scale is everything. It’s what transforms a good idea into a powerhouse. Our global footprint means we’re not just offering a niche audience; we’re providing access to a massive, diverse and engaged viewership. More devices mean more premium inventory and, crucially, a richer pool of data to ensure precise targeting without sacrificing scale. That’s precisely why our partnership with Nexxen is so critical. Our philosophy at VIDAA is to master the platform — to build the best possible operating system and hardware. By integrating Nexxen’s best-in-class advertising technology directly into our platform, we empower them to do what they do best: unlock the full value of this inventory for advertisers. This isn’t just a

Nexxen First to Market with Programmatic Native Smart TV Activation

Linkedin Icon-xtwitterlogo-black Hisense, Toshiba and other leading OEM native Smart TV inventory exclusively available for programmatic activation in Nexxen DSP, with further OEMs to participate in new marketplace Viewers spend up to 10.5 minutes browsing content on their Smart TV home screens, creating windows of attention in a highly visible environment NEW YORK, September 25, 2025 — Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the first-to-market global capability to programmatically activate native Smart TV advertising inventory through its demand-side platform, Nexxen DSP. Per Nielsen, viewers spend up to 10.5 minutes browsing content on their Smart TV home screens as they decide which program to watch, creating a large window of attention in a highly visible environment. Native Smart TV units therefore present a key opportunity for brands to deliver impactful messaging to viewers in a moment of decision-making. Historically, particularly due to the lack of ad specification standardization between OEMs (“original equipment manufacturers”), advertising buyers activated these units manually via ad servers, a disjointed process with long lead times. With a direct connection between its DSP and supply-side platform (“SSP”), Nexxen has streamlined the capability and unlocked a new supply format for customers. “Smart TV native placements sit at the gateway to content at the moment that viewers are more open to influence. By layering Nexxen’s unique data and targeting tools, we can match the right message to the right household in real time. And because it all runs through our unified platform, advertisers can clearly connect exposure on these placements to campaign outcomes,” said Kenneth Suh, Chief Strategy Officer, Nexxen. “For the first time in market, Nexxen has made the activation process straightforward and quick, with our platform handling the heavy lifting so brands can focus on results.” At launch, native Smart TV advertising supply from VIDAA (the operating system found on Hisense, Toshiba and other leading OEM brands globally) will be available programmatically exclusively in Nexxen DSP. Nexxen’s unique data can be overlayed onto the ads for precision targeting to new and known audiences. “The home screen is becoming increasingly strategic for advertisers, as consumers use it as a tool for data-driven discovery, especially during key cultural moments and major sporting events. Nexxen’s innovation is making activation in this highly visible environment easier for both sides of the marketplace, while opening up new advertising demand for TV manufacturers,” said Guy Edri, Chief Executive Officer, VIDAA. Partnerships with further OEMs will follow to expand Nexxen’s native Smart TV marketplace, where buyers can activate with ease through Nexxen DSP. About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the NASDAQ (NEXN). For more information, visit nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding Nexxen’s programmatic native TV activation and any benefits or insights associated with the solutions as well as any benefits associated with any of Nexxen’s products and solutions including Nexxen AI capabilities, Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; ,including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. For further information please contact: Caroline Smith, VP, Communications csmith@nexxen.com Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Nexxen Taps Eric Solomon to Advance Data Platform and Solutions Strategy

Linkedin Icon-xtwitterlogo-black Award recognizes Nexxen Discovery’s AI-powered, content-first signals that deliver scalable performance NEW YORK, August 21, 2025 – Nexxen (NASDAQ: NEXN), a global, flexible advertising technology platform with deep expertise in data and advanced TV, won Best Cookieless Identification Technology at the 2025 Digiday Technology Awards. Specifically, Nexxen Discovery, its proprietary audience insight and research tool, took home the win. Nexxen has responded to the challenges facing today’s advertisers and media owners with data-driven solutions, such as Nexxen Discovery, that streamline operations, enhance decision-making and unlock value across complex environments. Leveraging contextual intelligence, first-party data and nexAI – Nexxen’s suite of AI-powered assistants and features – Discovery analyzes vast signals of consumer engagement and behavior from digital, social and TV-on-demand channels in real time to inform precise, privacy-safe advertising activations. Paired with the company’s agnostic approach to identity, Discovery enables Nexxen’s clients and partners to move beyond third-party cookies, delivering richer insights and audience activation. “Signal loss is reshaping the advertising landscape, and many strategies focus on replacing existing identifiers. Nexxen takes a broader view: supporting all major IDs while redefining identity through AI-powered, data-driven signals that work seamlessly across channels,” said Karim Rayes, Chief Product Officer, Nexxen. “This recognition from Digiday’s panel of industry experts and thought leaders affirms Nexxen Discovery’s ability to deliver scale, precision and transparency that create lasting value for our partners.” Additional finalist honors for Best Data Management Platform and Best Buy-Side Programmatic Platform further highlight Nexxen’s strength across data and buy-side performance. About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the NASDAQ (NEXN). For more information, visit nexxen.com. For further information please contact: Genevieve Wheeler, Communications Director gwheeler@nexxen.com Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding any awards received or other accolades relating to Nexxen’s business and any benefits or insights associated with such events as well as any benefits associated with any of Nexxen’s offerings and products and platforms including the Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; ,including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Nexxen: Future-Ready Advertising Solutions for the Cookieless, Cross-Screen, and AI Era

From 0 to 60: Building a Longstanding Brand with the World’s Fastest Sport From 0 to 60: Building a Longstanding Brand with the World’s Fastest Sport

How Nexxen Reaches Fans in a Fragmented NFL Sports Landscape

Linkedin Icon-xtwitterlogo-black Around the world, fans increasingly search for clarity on how to watch NFL games. With rights scattered across linear TV and a growing mix of CTV platforms, many fans struggle just to find the action. Nexxen’s Inside Live Sports report reveals the challenge: 59% of fans say they struggle to find where games are airing, and half admit they’ve even missed games because they didn’t know where to watch. Add subscription fatigue and a growing crowd of frustrated viewers, and it’s clear: fragmentation is sapping the fan experience, and with it, advertisers’ ability to connect. At the same time, NFL fandom is evolving. Nexxen Discovery shows a +40% spike in highlight clips and memes on TikTok and YouTube, while fantasy football, betting and real-time stats drive second-screen behaviors during live games. Pop culture and celebrity-driven content are also bringing in new audiences. In short, NFL engagement is no longer confined to gameday. It’s now everywhere, all week long. Football: The Anchor Sport Despite the confusion, one sport unites audiences: football. It’s the top driver of CTV subscriptions, with fans making sure NFL games are part of their viewing lineup. At the same time, the NFL continues to dominate traditional TV with 78% of Gen X and nearly 40% of Gen Z still tuning in. Advertisers also benefit from unified reach, with ad campaigns running consistently across both linear and streaming environments. This combination makes NFL matchups like Sunday Night Football, the Playoffs, and the Super Bowl rare cultural moments where fans show up en masse across devices, platforms, and screens. Fans are Ready for Ads It’s not just about reach; it’s about resonance. Live sports fans, and especially superfans, are more responsive to advertising than the general population, driving the strongest lift in purchase intent. When campaigns are strategically placed around NFL content, brands can tap into that heightened responsiveness and convert passion into performance. And emotion matters: ads that evoke warmth and happiness deliver the biggest lower funnel lift among live sports fans. Combine the NFL’s emotionally charged environment with creative that leans into family, camaraderie, or humor, and the impact multiplies. Turning Fragmentation into Focus The NFL provides the anchor moments where fans rally together, while fandom itself has expanded into a multi-screen, always-on experience. To meet fans wherever they’re engaging, whether during a live game, scrolling TikTok highlights or checking fantasy stats, brands need converged strategies that unify fragmented viewing and connect across screens. For advertisers, this complexity is also the opportunity. By unifying campaigns across screens, aligning creative to different types of fans and tying activations to measurable outcomes, Nexxen helps brands turn evolving fandom into lasting impact. Get in the Game with Nexxen NFL 360 Get Nexxen’s Inside Live Sports report Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us