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Life at Nexxen with Stephanie Baghai

Linkedin Icon-xtwitterlogo-black [Author’s Note – At the time of our conversation, Stephanie was a Delivery Manager, thus this article focuses on this team and area of the business.] In this edition of Life at Nexxen, we sat down with Stephanie Baghai, Delivery Manager from our Los Angeles office. We started the conversation with a language skill we found on Stephanie’s LinkedIn profile, discussed how the team handled the general election season, and found out her next travel destination.  You have Portuguese listed as a fluent language on your profile, is it your first or second language?  I learned Portuguese at the same time as I learned English, but I consider Portuguese my first language. My mother is Brazilian, so I used to spend every summer in Brazil as a kid. Once, after returning from an extra-long visit home, I actually had to register as an ESL student to help re-learn English when I returned to the states. Is there a Portuguese saying or proverb that you really like?  “Cada macaco no seu galho” which literally means “each monkey in his own branch.” It’s a reminder to not concern yourself with what others are doing. Did you grow up in Los Angeles?  Yes, born and raised in a Brazilian community. I really enjoyed growing up immersed in the culture and the food.  And you attended college in the Midwest?  For college, I wanted to go somewhere far away and different. I visited Marquette University in Milwaukee and it checked a lot of the boxes I wanted for a university, not least of which was a great business program.  Your past career experience utilizes your business and marketing education. Can you explain how you joined the Delivery Management team here at Nexxen?  It was a role for the Amobee DSP. They had seen the advertising portion of my Google ad and campaign experience, and thought I’d be a great addition to the team. It was a sliver that I wanted to expand more on. It was nice having that client facing experience in my past role while also having that technical back-end experience.    In the beginning, I wasn’t sure what to expect with the role. As the interview process went on, I became very excited and thought it would be a great fit. Now, I’ve been here for 3 years and I really enjoy the work I do.  Can you explain how Client Success, Account Management, and Delivery Management teams work together?   At Nexxen, we customize our approach to each client. If they want a Delivery Manager or a team that’s more hands-on, we’re happy to provide the support they’re looking for.   For some clients, we’ve done in-person training with their team, because they wanted that extra hands-on experience and insight into our DSP. Other clients let us manage their campaigns completely without any explanation. They trust that we’ll be able to outperform our competitors and exceed their needs, so adapting to each client and their campaign needs is one of our big driving factors.  How do you decide the campaign delivery strategy – which vehicles you’ll be delivering in?    Nearly all my clients are in the political space, so it’s extremely niche in terms of targeting and delivery. They know exactly what districts they want to serve with incredibly specific parameters. In that regard, we’re focused on optimizing each client’s campaign to stand out when everyone else is also competing in the same districts with the same people.   This also means really tough competition in this niche market. Oftentimes we’re targeting only a few zip codes with a specific age group, demographic, income, and/or political party affiliation. During election season, particularly for swing states, it’s us and everyone else competing for the same six states. In this way, it’s different in terms of a strategy for a consumer good or even generic brand awareness campaign.   Are you and your team members assigned to specific regions within the U.S.?  No, we serve all regions. Many of our clients are based in Washington D.C., but we have team members on both coasts and in the central regions. This ensures that there is always someone available to our clients whenever they need us.   The last few weeks before a general election, however, the whole team is essentially running 24/7.    Leading up to the election, how did you and the team stay grounded during such an intense period?   During such a busy time, it helps that each member of the team is as invested as you are. Knowing that you’re not alone and that what we’re doing is making a significant impact for our clients helps keep you motivated.   It’s a true all-hands-on deck collaborative effort – the team can swap hats at any given time, jumping in and out of their regular roles and responsibilities. You know that we always have someone to step in and make things happen.  What are hobbies that you enjoy?  I love to travel. I love experiencing vastly different places, food, cultures, languages and people. I think it’s incredibly insightful, rewarding, and a privilege that’s helped me in my personal (and professional) growth. Ok one more question since said you mentioned travel: What is your favorite place that you’ve traveled to so far? And what’s the place you’re looking forward to visiting in the future?   For my favorite, I have two answers. My most unexpected favorite place was Egypt. I knew I would enjoy the trip, but I was blown away by how well preserved and intact the history and ruins were.     My second answer is Peru, because it was just so beautiful. I went with five of my best friends, and we did a five-day hike to Machu Pichu. It was a once in a lifetime kind of experience – it was picturesque, and very challenging – in a good way.   For future travels, I’m looking forward to going to Taiwan. Particularly for the night markets, because I love street food.  Read Next Connect With Us

Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale

Linkedin Icon-xtwitterlogo-black Data-driven, end-to-end platform enables marketing strategies that ensure compliance while maximizing impact across display, linear & Connected TV  Innovative integration with leading healthcare analytics company PurpleLab provides powerful audience-building and reporting tools New York, April 10, 2025 – Nexxen (NASDAQ: NEXN), a global, flexible advertising platform with deep expertise in data and advanced TV, today announced the launch of Nexxen Health, a new offering enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences and maximize impact across traditional and emerging formats, including display, linear and Connected TV (“CTV”), while maintaining privacy compliance. A strategic component of the offering – an innovative integration between Nexxen’s proprietary audience discovery tool and PurpleLab®, a healthcare analytics company that holds the largest medical and pharmaceutical claims database in the US – can add additional layers of accuracy to pharmaceutical advertising campaigns while also extending reach with new patient and healthcare provider audiences. “In a fast-changing, fragmented advertising and regulatory landscape, it’s critical for health and pharmaceutical brands to leverage flexible technology and powerful data that keeps them agile, precise and ready to capitalize on the opportunities emerging across display, CTV and linear,” said Chance Johnson, Chief Commercial Officer, Nexxen. “Nexxen simplifies healthcare advertising by offering scalable, high-quality video inventory alongside unique medical and pharmaceutical data solutions. Our approach enables precise audience discovery while maintaining compliance, supported by advanced planning tools, for measurable results.” “We applaud Nexxen’s ongoing commitment to developing innovative, new ways to enhance campaign reach, optimization and measurement in the healthcare space,” said Kristy Quagliariello, Vice President, Programmatic Media, Klick Health. “We have been using Nexxen Discovery to yield critical insights for our growing roster of life sciences clients and are energized by how its integration of PurpleLab’s data promises to add a layer of qualification to our audiences prior to activation, and generate added levels of accuracy and insights for our clients.” Nexxen’s integrated DSP and SSP offers health and pharmaceutical brands a direct path to premium, omnichannel inventory, driving efficiencies by maximizing match rates, reducing data loss and enabling real-time measurement, with real-time optimization to come in 2025. The platform’s audience discovery tool, Nexxen Discovery, optimizes audience quality through contextual refinement, while Nexxen TV Audiences, a dataset incorporating Nexxen’s unique automatic content recognition (“ACR”) data, enables coordination of health and pharmaceutical campaign reach across linear and digital. Augmenting the power of Nexxen Discovery is a partnership with PurpleLab that integrates healthcare data from the country’s largest healthcare claims database with Nexxen’s contextual targeting capabilities. Through this partnership, Nexxen Discovery users will have the ability to activate and measure outcomes on approximately 500 privacy-safe and contextually relevant, direct-to-consumer healthcare audiences programmatically. About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.          Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the launch of Nexxen’s health offering and any benefits or insights associated with the solutions as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.   Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Nexxen Addresses Advertising Fragmentation in German Market with Launch of TV Intelligence Solution

Linkedin Icon-xtwitterlogo-black Open internet ACR data offering delivers unified reach across linear and digital channels London, 8 April, 2025 – Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today announced the launch of its TV Intelligence (“TVI”) solution in Germany, enabling advertisers to more effectively activate and optimize their campaigns holistically across linear and digital channels.  As viewership fragments across traditional and emerging TV, a cross-screen, data-driven view is critical to reaching audiences with greater precision and scale. The launch of TV Intelligence marks the availability of automatic content recognition (“ACR”) data outside of closed-loop platforms, aiding German advertisers in achieving this incremental reach with TV-viewing audiences across Nexxen’s premium publisher partners, as well as controlling frequency and competitive conquesting. Key benefits of TV Intelligence include:    Viewership audiences – Robust TV targeting offerings that deliver precise, representative and scalable reach across new and known audiences, leveraging TV viewership data, in-content-based attributes or media adjacency within linear, CTV and over-the-top (“OTT”)   Measurement (launching later in 2025) – In-house measurement solution that ties campaign activation to marketing goals across linear, CTV and digital  “We are excited to bring Nexxen’s TVI offering, powered by ACR, to our clients in Germany,” said Nicolai Heiland, Director, Investment at Omnicom Media Group. “This propriety, cross-channel measurement solution gives us the unique opportunity to support linear campaigns with a dynamic technology partner, finding incremental demand and offering new strategies.”  “To thrive in today’s fast-converging landscape, advertisers need a solution that addresses the fragmentation of content and viewership – and that’s exactly what we’re bringing to the German market through the launch of TV Intelligence,” said Steve Broadhead, Managing Director, EMEA at Nexxen. “Our integrated approach and unique ACR data deliver leading-edge capabilities for planning, activation and measurement across screens, giving brands and agencies valuable insights into campaign performance, and thus a significant competitive advantage.”  About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.    Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com.  Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the launch of Nexxen’s TV intelligence Solution in Germany and any benefits or insights associated with the solutions as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.   For more information, please contact: Genevieve Wheeler       Communications Director        gwheeler@nexxen.com   Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

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