Want to Reach Auto Enthusiasts? Start Your Engines!

Reach in-market car buyers & current owners with our dynamic CTV & all-screen video solutions as they hit the road this summer and beyond.

A Diversified Approach To Reaching Car Enthusiasts

  • Identify auto intenders who are researching deals and shopping for cars online
  • Reach consumers who visited a car dealership within the last 90 days using location-based targeting
  • Leverage our Unified Social Data Solution to reach consumers based on their social engagements or those who follow and interact with your brand’s social channels
  • Utilize our TV Intelligence Solution to reach households exposed to competitors’ TV ads
  • Captivate your audience with custom creative developed by our Tr.ly Creative Studio such as branded frames and overlays, QR codes for CTV, interactive image galleries, or countdown clocks
  • Auto manufacturers, service providers, and car insurance companies can utilize auto-relevant data sets for even greater granularity and precision

Whether they’re exploring their home state or hotspots across the US – consumers plan to drive to their destinations!

 

  • HIGH PROBABILITY OF CAR PURCHASING THIS YEAR ACROSS ALL AGE DEMOGRAPHICS*
    • 82% of 18-24 year olds 
    • 85% of 25-34 year olds 
    • 74% of 35-44 year olds 
    • 77% of 45-54 year olds 
    • 76% of 55+ year olds 
  • CONSUMERS ARE EAGER TO DRIVE WHEN TRAVELING WITHIN THE US*
    • 82% of those surveyed plan to drive when traveling within their own state
    • 54% of those planning to travel out of state plan to drive
  • CAR BUYERS ARE SHOPPING ONLINE AND IN-PERSON*
    • 32% of those surveyed reported they would shop for cars either online only or a mix of online and in person. 67% still plan to purchase cars in person only.

*Tremor Video/Unruly Consumer Insights Study, 2021 

Buckle up! 

33% of consumers between the ages of 25-34 will spend more on auto-centric expenses in 2021 compared to 2020. (Tremor Video/Unruly Consumer Insights Study, 2021) 

Ready to hit the road? Learn how CTV is helping advertisers reach consumers in impactful ways.

Check out the latest version of our CTV Guide for Advertisers to discover how you can reach receptive consumers, including auto enthusiasts.

Proven Results

Learn how a major auto manufacturer drove lifts in visits to their dealerships.