What is CCPA?
The California Consumer Privacy Act (CCPA) was passed by the California legislature on June 28, 2018 and is scheduled to go into effect on January 1, 2020. It creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses.
At Tremor International Ltd. (f/k/a Taptica International Ltd.) and its group of companies, including Tremor Video, Inc. and RhythmOne, LLC (collectively, “Tremor International Companies”), our view is that privacy and security are of the utmost importance to building a respectful, brand safe and transparent digital advertising marketplace for publishers, brands, agencies and consumers. We believe the CCPA will help our industry continue to foster greater trust in digital advertising, supported by a more transparent and controlled marketplace for the benefit of businesses and consumers. We are prepared to support our clients and partners through their CCPA compliance journey.
Our Commitment to CCPA Compliance:
As a global company with major offices in multiple countries, we are accustomed to adapting to specific country and state requirements around the world. Our products and services are currently undergoing a thorough CCPA review, in joint consultation with a leading data privacy law firm, and these efforts remain ongoing.
Support For IAB’s CCPA Consent Solution
We anticipate timely support of the IAB CCPA Compliance Framework. Read more about the framework and how it is helping all parties in the digital advertising ecosystem ensure that they comply with CCPA when processing personal data or accessing non-personal or personal data on user devices.