March 19th – April 8th, 2020
LIVING ROOM ROADBLOCK
Reach live viewers of individual games with relevant video ads on their second-screen devices (mobile, tablet, laptop, etc.)
Reach live viewers and take advantage of post-game buzz with a targeting strategy that continues after each individual game airs
The men’s college basketball tournament was watched by up to 19.6 million viewers per game last year, according to Nielsen.
Leverage Exclusive Alphonso TV Data From 15MM Households
Reach 10MM Addressable Devices
Sustain Viewers’ Attention During Commercial Breaks
Capture live college basketball viewers as they tune into their second-screen devices during commercial breaks.
CONTINUE THE CONVERSATION
Drive audiences down the consideration/purchase funnel with a customized creative experience across second screens
Cut-in on competitor TV ads during games in a cost-effective way