Own the Living Room During
the Tournament

Win the attention of college basketball viewers this March with video across all screens.

March 19th – April 8th, 2020

LIVING ROOM ROADBLOCK

Reach live viewers of individual games with relevant video ads on their second-screen devices (mobile, tablet, laptop, etc.)

 

TOURNAMENT TAKEOVER

Reach live viewers and take advantage of post-game buzz with a targeting strategy that continues after each individual game airs

The men’s college basketball tournament was watched by up to 19.6 million viewers per game last year, according to Nielsen.

Leverage Exclusive Alphonso TV Data From 15MM Households

Reach 10MM Addressable Devices 

Sustain Viewers’ Attention During Commercial Breaks

Capture live college basketball viewers as they tune into their second-screen devices during commercial breaks.

CONTINUE THE CONVERSATION

Drive audiences down the consideration/purchase funnel with a customized creative experience across second screens

CONQUEST COMPETITORS

Cut-in on competitor TV ads during games in a cost-effective way