The Future is Home
With consumers spending more time at home due to COVID-19, the amount of time they are in front of the largest screen in the house, enjoying the on-demand and customized benefits of CTV is increasing each day. A recent Tremor Video and Unruly study reported that 61% of US consumers were spending ‘a lot more’ time watching TV on demand since the onset of the pandemic in March.
The fragmentation that was once so prevalent across the digital landscape is now narrowing with the proven benefits CTV offers to advertisers such as non-skippable video, improved targeting, measurement and optimization strategies, as well as turn-key and dynamic solutions to bring creative messaging to life. It’s no wonder US CTV ad spend is expected to grow to more than $11 billion in 2021.
At CES 2021, we explored how we can help you deliver impactful brand stories across CTV and all screens through the power of innovative video technology combined with advanced audience data and captivating creative.
Don’t forget to download our newest CTV Guide: The Future is Home: Your Guide to Navigating the Evolving Living Room Through the Power of CTV.