Tremor Video attended the Digiday Hot Topic Addressable TV event in New York. We discussed the opportunities and challenges in targeting ads on TV screens as advertisers work to sharpen their campaigns.
“The growth in connected TV viewership has made it easier for advertisers to aim their campaigns at sizable, specific audience segments on the biggest screens in people’s homes, and it is pushing the traditional TV industry to advance addressable TV advertising beyond the domain of local marketers. However, targeted TV advertising is still being fine-tuned. A convoluted sales environment, measurement issues and inventory limitations have frustrated advertisers’ abilities to pinpoint audiences on TV.