Join us at IAB Canada Advanced TV Week

July 21, 2020 — July 23, 2020 | Canada | Sponsor

Speaker: Mark Kates, Director of Sales, Canada, Tremor Video

The way Canadians consume video has been shifting and the recent pandemic has escalated those trends.

IAB Canada hosted a leading-edge digital event with the biggest names in Canadian media, research and advertising. On each day, IAB deep-dived into one aspect of the advanced TV landscape, topics included; viewing trends and usage rates, the Canadian broadcaster and device landscape, connected TV and OTT video apps, social TV, advanced TV measurement, programmatic TV and more.

Our very own, Mark Kates, Director of Sales, Canada, discussed how the combination of TV Retargeting and Data-Driven Creative empowers your video assets to dynamically connect with highly scalable, curated and receptive audiences, all within brand-safe environments.